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Updated by Stephan Marais on Mar 17, 2013
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Blogging & Content Marketing

The Content Marketing Formula: 70/20/10 | Social Media Today

According to Content Marketing Institute’s latest report, brands struggle to balance two priorities in content production: frequency and quality. In a world where individuals need more than 10.4 sources of information when making a purchase decision, consistent publishing of valuable information is a must.

Evergreen Content as Part of Your Business Blog Plan

Do you create timeless, top quality, eternally helpful content for your blog audience? Learn how with advice on content planning, creation and maintenance.

Why You Should Steal Content

Content creation has become one of the major challenges for social media marketers and online publishers. Bloggers face this obstacle every day.
It is also a path of resistance to writing or even starting a blog.

Tapping into Your Well of Followers for Some Much-Needed Content | CopyPressed

When it comes to content generation, one source for ideas can often get overlooked: your brand’s fans and followers. Obviously the more passionate fans you have, the better, but even if you’ve only got a small group of followers, interacting with them is beneficial for both parties.

Why Short Posts Beat Long Content Time is Money

A large article about why short posts are better than long content. It's about the message not the size.

5 Reasons Why Long Content and Blog Posts Are Once Again the Future of Content Marketing

Marketing trends are a funny thing. What is “true” today is often “false” tomorrow.  Many claims were made as to the most effective size and length of blogs posts/content. Let's investigate

How to Identify Content Topics That Hit Home With Your Readers

Learn how to identify and publish content topics that will resonate with your audience.

8 Reasons Why Google Authorship Might be The Most Important Thing You Adopt This Year | SEOptimise

Google’s AuthorRank can strengthen the SEO value of pages published by a particular individual and now is the time to climb on board – before your competitors do.

Make Content Marketing Work: 3 Tips to Activate Your Top Influencers - Search Engine Watch (#SEW)

Creating content you think is useful and relevant isn’t enough to make your content marketing program work. You need the energy and influence of the 1 percent of your audience capable of driving discovery of your content through the social filters.

4 Rules for Building Meaningful Blogger Outreach Relationships | Search Marketing Sage

So you have something you want to want to create awareness, build inbound links for SEO, and ultimately, generate leads and/or sales. One of the most overlooked news sources today are blogs. Not only can bloggers provide you with links, but they can also spread the word about your news or product to their readers.

Cutting through the Clutter as the Content Channel Clogs | distilled

Have you ever asked how to raise a small businesses visibility online? You won’t have to look far for someone to tell you that, “you should start a blog” or “make really helpful videos.” But is that really the answer for attracting more awareness? Can we really expect to bring in sales with content?

Why Blogs that Allow Guest Posts Will Be Penalized in 2013 : @ProBlogger

Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013.

The Ultimate Content Marketing Plan Outline

This content marketing plan outline looks at all aspects of a business. Create a better content strategy by asking these questions and doing this research.

Content Marketing's New Trend: Doing More With Less | Social Media Today

To get noticed by consumers and their influencers (bloggers), we need to do A LOT OF WRITING! As the world of traditional marketing tactics continues to morph in to a content marketing focused world we are facing new predicaments.