Joanna James
Known for its industry with factories that sprang into life in the 1950s, Kwun Tong is also famous as a tourist destination – the smattering of shopping malls keeps tourists filing into the city.
The concoction of the name is down to the fact that the mall operates past midnight – the bringing together of am and pm. Located paces away from Dorsett Kwun Tong Hong Kong, APM features over 170 outlets scattered over eleven floors, which include retail stores and restaurants. Tourists and locals can shop at APM all day long – some restaurants take the trouble of catering to its late-night shoppers well past 2.00 am. While anyone can engage in shopping at APM, the mall mainly targets young people with a snazzy sense of style – this is well evident in the incorporation of the game zone, the karaoke bar and the cinema. Among the brands the retails shops trade in are Nike, Superdry, Puma, Levi's and Fred Perry. The spectrum of merchandise at APM ranges over fashion, electronics, healthcare, lifestyle products and beauty products.
Though it lacks the glamour one sees in shopping malls in a foreign city, this shopping street certainly makes up for its no-frills status by throwing in stacks and stacks full of merchandise. The local go-to place for sports apparel, the street is located close to MTR station. If you have the patience to look through boxes full of casual clothes, footwear and sports apparel, you can get good bargains on brands like Adidas, Nike, New Balance and Converse. An essential part of Kwun Tong shopping, this outlet street is a must visit if you are ever in Kwun Tong.
A 15-minute taxi ride from MTR station is KITEC: a shopping mall, a performance venue and an exhibition centre combined together. Located at 1 Trademart Drive, KITEC houses E-Max shopping mall which features western and Chinese restaurants, as well as a good deal of shopping – among the many tenants are Premier Home Forum, PetMax and Starbucks.
The largest shopping mall in the city, Telford Plaza facilitates over 200 outlets. Shopping at this place entails more than hunting for famous brands and good bargains; the mall has enough pleasures to keep one glued to the place. Those looking for a bit of retail therapy can rake through gift shops, boutiques, electronic shops and furniture shops – but for those looking for fine dining, there are many high-toned restaurants that meet their customers' demands.
With a myriad of restaurants, multi-brand shops as well as a theatre and an ice-skating rig, Mega Box is a massive shopping mall which lives up to its name – Mega Box is well associated with the slogan 'mega-shopping' which is telling of the experience it offers. Visitors can easily find a good bargain and do most of their shopping on sale. Many restaurants housed inside the mall see to visitors having a gourmet dining experience while the retail stores offer enough to keep one rambling all over the place throughout the day.
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