The concoction of the name is down to the fact that the mall operates past midnight – the bringing together of am and pm. Located paces away from Dorsett Kwun Tong Hong Kong, APM features over 170 outlets scattered over eleven floors, which include retail stores and restaurants. Tourists and locals can shop at APM all day long – some restaurants take the trouble of catering to its late-night shoppers well past 2.00 am. While anyone can engage in shopping at APM, the mall mainly targets young people with a snazzy sense of style – this is well evident in the incorporation of the game zone, the karaoke bar and the cinema. Among the brands the retails shops trade in are Nike, Superdry, Puma, Levi's and Fred Perry. The spectrum of merchandise at APM ranges over fashion, electronics, healthcare, lifestyle products and beauty products.