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Updated by Kyle Hunt on Nov 25, 2013
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Kyle Hunt Kyle Hunt
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What Not To Say When Buying a Car

When buying a car you need to be careful with what you say. Simple phrases can trigger a dealer into price hiking mode. Remember that sometimes the less you talk, the better deal you’ll get.

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Don't Reveal You're Budget Too Soon

Don't Reveal You're Budget Too Soon

Say you’re looking at the 2013 Ford Focus that has an MSRP of $23,700. Do not tell the dealer that this price is your budget up front. If possible avoid the budget conversation completely. Let him know you are interested in the car, and then let the price conversation go from there. You may be able to get the vehicle for a lot cheaper than the original price you budgeted for. If you tell him your budget up front you will end up paying too much.

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Keep the Trade in Under Wraps for a While

Keep the Trade in Under Wraps for a While

If you have a car you plan to trade in when you purchase your Ford Focus, don’t tell the dealer until you have already negotiated a price. If you tell the dealer that you are planning on doing a trade in from the get go, they will most likely charge you a higher price. If you tell them after you have already set the price then you be able to deduct the trade in value from the cheaper price.

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Don't Be Quick to Make a Deal

Don't Be Quick to Make a Deal

Do not agree to buying the vehicle too quickly. Telling the dealer that you want the car immediately will cause the dealer to become a little greedy. Mess with the dealers mind and tell them that you really like the Ford Focus, but that you are going to check out what other options you have. Threatening to walk away from the car will worry the dealer, and they will be more willing to give you a lower price.

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Hold in the Enthusiasm

Hold in the Enthusiasm

Gushing over how much you love the car will puts you at a major disadvantage. The dealer will keep the price as high as possible because he sees how much you want it, and thinks you are likely to buy the Ford Focus no matter what the cost. Act as if it is no big deal, and that you are really debating between a Ford and a Toyota.

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Never Say You'll Pay with Cash in the Beginning

Never Say You'll Pay with Cash in the Beginning

Never begin a negotiation with saying, “I’ll pay in cash.” At the beginning of the month dealers set month payment amounts and assume that the rest of the difference will be made up with a financing agreement. If you let them know upfront that you are paying in cash they will charge you more. Tell them that you will pay cash after the deal is set.

Henry Day Ford | Ford Dealer | West Valley City, Utah

Looking for a new or used Ford near Salt Lake City? Henry Day Ford offers a great selection of Ford vehicles and much more. Whether you're from West Valley City, Sandy, or Murray, visit us today for a test-drive or great Ford service!

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