Many companies still do not take advantage of RSS feeds as they either don't know what they are capable of or see them as a waste of time. This list will show what you are missing out on and why every business should be using RSS.
Define you web sphere, the part of the web 2.0 you really care about (blogs, forums, Twitter, Facebook), run permanent searches and get alerted within minutes of matching content publication. www.visibium.com
as you publish new posts and information on your blog, RSS publishes them automatically on sites that have decided to syndicate your content. This allows you to concentrate on the quality of your content and lets your RSS feed distribute it for you to all the places and people who have requested it, automatically and instantly.
you can be safe in the knowledge that your subscribers will receive the information that you are providing without worrying whether some overzealous spam filter might have intercepted and binned it.
syndicating your content (ie. letting others publish the content that you have written) helps to build up inbound links back to your blog which is great news for the profile of your blog and of course is highly beneficial for your search engine rankings.
you offer easier access to your content and so ensure that it reaches more people who can then follow the information you’re providing. Results: increased visibility for you and a way to improve the accessibility of your content, helping to reinforce your brand and people’s trust in it.
RSS will certainly help to increase the number of subscribers and hence readers. We want subscribers to feel comfortable, that’s the whole point. They should also not feel worried that by subscribing, they might be opening the door to yet more spam. RSS provides them with the security that this will not happen and so encourages readers to subscribe.
