What is SEO (Search Engine Optimizations)

Search engine Result Page is a web page that appears on the search engine when a query is searched by the user. The list includes the pages that are ranked from the most popular to the least popular from the number of hits on a particular keyword.

A search engine is a web-based tool which enables the user to locate information on the World Wide Web by collecting and organizing information from all over the web. Google, Yahoo, Bing are the popular search engines.

Search Engine Position is the position of a website in the search engine result pages. Each page typically lists 10 results.

It is ranked on the scale of 1-100 and Google rank those site pages which are voted as the best source of information by the other web pages across the web.

Multi-level marketing is the marketing strategy where in the direct sales company encourage its existing distributors to recruit new distributors for facilitating sales of goods and services.

NAP (Name, Address, Phone Number) is crucial for a business to rank well in the local organic search results. The information provided should be correct and authentic for ranking well in the business listings.

Search Engine Marketing is the process of utilizing paid ad campaigns based on keywords for connecting with the users. It increases the visibility of a website in the search engine result pages.

Press Release accounts to the announcement about new products or services launched by the company and submit it to PR sites. It helps in increasing the popularity and improving the SEO of a website.

One Way Back Link is a link which is one-sided and can be an inbound or outbound link. It is considered as the most valuable linking strategy from the viewpoint of search engines.

Online Reputation Management is the technique of crafting strategies that influences public perception of a brand or a company online.

Long tail keywords are the long and more specific words and phrases that users use for performing a search regarding the particular product or services online.

Latent Semantic Indexing is the technique used to determine the relationship between the terms and the concepts. It improves the accuracy of information retrieval.

Landing Page Optimization is the process of improving the elements on a website to increase conversions.

The keyword is the ideas and phrases which defines what content is about. It helps the searchers find a particular website via search engines.

Keyword research is a practice that marketing professionals undertake for researching alternative search terms that an individual search online for a similar subject.

Key Performance Indicators are the set of quantifiable measure that enables an organization to track the success of their business operations.

Google Sandbox refers to the filter which is used to prevent the fresh websites to rank on the top in Google search results. Even with good content and inbound links in abundance and strong page authority, it is affected by the Google Sandbox effect for about 6 months.

Unethical redirects are used to dominate search engine with unethical intentions to drive search engine traffic to the website which does not harbor enough ranking potential or are not related to the targeted search. It affects page rank and traffic of the other genuine websites.

It is purchasing of the expired domains relevant to the website’s keywords and adding a few pages of the content with links to the main site. It is like linking to yourself when posting comments on blogs and linking them back to your site.

Google Bombing refers to a practice of making a website rank high in search engine results for unrelated and irrelevant results by linking heavily leading to an increase in page authority. It is a Black Hat SEO technique.

Content scrapping accounts to the lifting of original content from a website and posting it on another website as their own without re-writing it.

Google Medic Update was rolled out on 1st August 2018 which was rather a shocking update which primarily affected the organic rankings of health and medical websites.

Google Hawk Update was rolled out in August 2017 which aimed at improving geo filtering which Google uses to surface local organic search results.

Google Fred Update was a mysterious Google search update released in March 2017 which caused a huge shift in ranking and traffic for the websites using Black Hat SEO techniques and heavy ads monetization techniques. The majority of the sites affected were content sites loaded with excessive ads.

The Google Top Heavy Update was launched in January 2012 as a means to prevent the websites with heavy ads update to rank well in the listings. The rankings can be regained with its periodic updates by removing excessive ads from the website.