D'Art Design
D'art Design is one of the Leading brand activation agency providing brand advertising, brand development strategies, brand identity design, branding design, branding ideas, corporate branding and luxury branding.
More Details at https://www.dartdesign.in
The Detail, talks precisely about Retail Branding. Widely concepted and curated, it covers the unique relation of retailer and the brand, how a branding agency can turn brand’s profit and revenue x-times through its branding services, and most importantly the Future of Retail Branding which is integrated as the core of this series.
Branding has emerged as a top management priority from the past few decades till now (to the future), as the company’s one of the most valuable intangibles. In particular, branding affects consumer perception that leads to making the choice of the right retail store, to the loyalty which later turns into brand equity.
Retailers (As) Brands
Building the one (brand equity) for self (retailers) is a challenge, often among their competitors, despite focussing on revenue and profit only by selling manufacturer brands. Although many important branding principles apply, retailer brands differ sufficiently to the application of these principles. Retailer brands typically have a wider multi-sensory nature than manufacturer brands and can use, the rich consumer experience to influence their brand’s equity. A branding agency has a major role in creating a brand image and through their different branding services, they are able to attach unique associations of quality, brand policy, a brand story to enhance that image.
Comparing retailer brands and manufacturer brands we witness that in most consumer industries, retailer brand’s image and equity proportionally rely on manufacturer brands they carry and their equity. Retailers use the brands of manufacturers in their stores to generate consumer interest, patronage, and loyalty. Manufacturer brands operate almost like “ingredient brands”, often more so than retailers. At the same time, retailers are competing with manufacturers to increase their relative market power and share of overall channel profit. They can sell their own brands this way. Therefore, it is of fundamental importance to understand how the retailer should position himself and how the sale of the brand by the retailer should scale.
The Future
Trends tend to shape the future of the (retail) industry. Integrating and analyzing (critically) these trends, we can map out the future insights of retail branding. Some of the trends (listed below) are capable of defining the future of retail:
● Cost-Optimization
● Digital fusion in Physical (PhyGital Retail)
● Employment opportunities from modern retail
● Unorganized to organized retailing
● A significant rise of tech-driven retail
● Self-driven/Drone deliveries
● Shop Local is the Top Vocal
Since this pandemic has struck the world economies badly, many businesses have developed a fear of ‘How to sell’, as many challenges are coming up daily to the Homo Sapiens lives. The situation is the same of the industry and mankind i.e survival. The fittest will, but eyeing the future in the grey matters is not a healthy look point. Yes, the is bright like every other morning, and the search for BEYOND will go on for infinite miles.
Now the questions arise:
● What’s next to include in retail stores after technologies like VR, AI, AR?
● Do the robotic sciences take over the manpower in these retail stores?
● Can we check the nerve-impulse of what consumer is thinking to buy?
As the future of Automatic Cars (built by World’s Richest), the Retail Stores will look similar in terms of the mapping consumer mind, purchase behavior, stroll-ability, maintaining consumer records, contactless deliveries (that too automated). To be concluded in the nutshell, Consumer perceptions can help the retailer to develop stron and unique consumer relationships. They also have an impact on the utilitarian and hedonic advantages from retailer’s patronage.
If you’re not visible, you’re not sellable.
For the sole purpose of visibility, visual merchandising is done to catch the eyes. From ‘Le Bon Marche’ to attractive displays in branded stores nowadays, we have come a long way. The revolutionary ‘Tony Morgan perspective’ has changed them in 90 to 360 degree way which we witness today. The concept of retail merchandising has become more popular due to large openings of pop-up stores all around the country and every brand is after it. As it creates an ease of merchandise and retail at the same time.
Through this blog today, we’ll cover the need, the place, the use, and some techniques.
Why do we Display?
As visual merchandising plays a great role in increasing the visibility of the brand and hence the brand loyalty. The trajectory of this visual retailing has seen a surge in engaging customers and convertibility rates. So as the purpose dissolves with the importance as it aims to bring in the profits for retail stores. Other than that, it:
● Make the display visually attractive to encourage the customers.
● Improves the shopping experience for customers by informing them about the usage of the product.
● Improves, construct, and promote the visual image of the store.
In the omnichannel age, where retailing is mostly virtual-ized on these e-commerce sites, physical retail merchandising provides a framework for retail sales, narrates the brand’s story, makes the brand ‘visible’, the white space room, and harmonizes different elements.
The experience of retail we talked about in previous blogs have visual merchandising as it’s one of the driving forces.
Where to Display?
This question is answered on both traditional and digital grounds. The traditional includes the brick-and-mortar stores where the topic of ‘usage’ of visual merchandising is undebatable. Visual Storytelling is done at its best in these physical stores. But the dominance of e-commerce can be felt heavily, visual merchandising nowadays is done digitally too. Let me explain this!
While the physical experience in the store is mainly driven by discovery, e-commerce visual merchandising is meant to lead customers along the journey to the buyer as soon as possible, bringing the most relevant experience, products, and offers before they reach the next website or task. Also, it may seem difficult to achieve, e-commerce brands have a major advantage over conventional retailers because they don’t have to optimize customer-to-customer. Stores can change their product strategies from place to place by making use of basic population data to respond more closely to the needs of the area they serve, but that is not always the case for individuals outside a particular population. To say -
● Website Homepage = Window Display
● Site Layout = store layout
● Site navigation = in-store signage
● Imagery and videos = physical products
● Online socials = in-store events
● Product recommendation = bundling
● Online checkout optimization = checkout line merchandising
What to Use?
A broad category where the scope is wide too. There are a lot of to use while providing Visual Merchandising Solutions:
Mannequins
Planograms
Shelf Talkers
Displays
● Rack Display
● Acrylic Display
● Glass Display
● Cabinet Display
● Window Display
● Digital Display
Doodle Designs
Signage Boards
Furniture as props
Fixtures
Some Techniques -
Visual Merchandising techniques play their own role to attract customers, some of them are:
● Color
● Lighting
● Humor
● Props
● Bridal
● Anniversaries
● Halloween
● Father’s Day
Signage and Graphics
Masking
The Wrap-Up -
Visual Merchandising is no longer limited to brick-and-mortar, the digital shoppers love what these online brands have to offer. But the need is of both, no matter the ways.
In the current times, when people are binging (online), ordering (online) but are physically (offline) to the outer world. These BTL marketing agency(ies) are using different BTL activities to drive traffic to their clients. Very effectively the marketing strategies are connecting and engaging with the audience. Since the concept of experiential marketing came into existence, BTL marketing is a win-win strategy, taking over the traditional marketing techniques and forms. As we are living in the big bang explo-sure of ‘Digitalization’, we had created a parallel universe ‘Virtually’. Without geographical boundaries (mostly with), the target audience of the brand is spread over and these activities play a great role in catching up with them. Not only it increases the sales but creates a better relationship with the customer and eventually ends up creating brand equity.
How many types are of?
Below the line marketing possesses around half a dozen types of activities, namely -
● Direct Mail Campaigns -
It involves ‘e-mailing’ the information about products, services of the brand. Usually, webmail suites are bought to prevent the e-mails to go into spam folders. Also known as E-mail Marketing, it’s a traditional activity of which the use has been minimalized as it doesn’t ensure the brand that the user will open the mail or not.
● Trade Shows -
Sponsored by trade associations for specific industries, they are organized for the purpose of business cultivation to reach a new audience. Mostly, they aren’t open to the public, and only company representatives/members of the press can attend.
● Catalogs -
Primarily business catalogs are made and promoted, displaying the brand’s products and services. Search behavior-specific strategies are applied in order to place the advertisement in TG’s feed.
● Brand Promotion Activities -
They are either done via social media, contests, free product giveaways, charity, post-sales surveys, or appreciation events.
● Free Sampling/Exhibitions -
As mentioned in the above pointer, giving free products/services as a part of a giveaway falls under free sampling activities. It can be performed at exhibitions, tradeshows, etc. the main purpose behind is to give hands-on experience of the product to customer. It ends up leaving the experience ‘brand’ want to give.
● Telemarketing -
Maintaining the database of existing customers and collecting new numbers through different ways like feedback forms, social media groups, etc. Making a reminder call or cold-calling and convincing customers about products has seen an increase in sales.
What are the benefits of?
BTL marketing has plenty of benefits, namely -
● Creates direct contact with the customers and can be experiential to some extent.
● More awareness ∝ More sales
● Much easier than the conventional marketing
● Contributes to brand building
● Makes the brand memorable and remarkable
Some ideas for BTL Brand Activations -
D’Art Design Retail Measurement reports provide brands with information to help them stay organized. Agency helps you to keep an eye on all measures if you want to generate more exposure by making a retail measurement report for you.
Categorically mannequins are articulated dolls used by tailors, window dressers, artists to display their clothing. An artist’s jointed model carries the ‘word history’ from France to the flemish ‘manekken’. In the visual merchandising and fashion industry, they play a very major role. The mannequins ‘were’ and ‘now’ are extensively used for shop display purposes.
In this blog, we’ll figure out different time assortments from history, to the present, and to the future. As the mannequins carry a rich history, it will be more interesting to map out their roots to the present day.
In the past hundred years, figures are changing to reflect advents of window shopping, subversive androgyny, liberation for women, wartime rationing, fetishism in barbies, fiberglass, and Twiggy. Shapes rotate from poles to lunettes and backgrounds. To date, models reflect changing stances on the female form, patterns of consumer behavior, material and technological developments, which are symbols repping each era.
Let’s take the historical chronology era-wise -
1900-1910
The mannequin evolution from a headless doll to a human figure is synonymous with the Industrial Revolution when the manufacturing plates, sewing machines, and electricity were readily available to transform the shop front into open air space. This period marks the beginning of the bourgeois activities of 'window shopping,' with mannequin models of recent fashions at the center. The average price of a mannequin at that time was $15.
1910-1920
When the First World War started in 1914, women were carrying out labor-intensive work in industries like arms, replacing men who had been recruited to the front line. Mannequins reflect this social change by shedding their hats, unlacing the corsets, uncovering the knees and anchors, and flattening the Victorian mono-breast. The mannequins were more relatable as women were becoming more practical.
1920-1930
By the 1920s, the formal, straight victorian woman had left and been replaced by the easy, boyish, and androgynous flapper who possessed a slim, straight, and flat chest figure. Mannequins of this period emulate this change of preference and simultaneously reveal the influence and geometrical representation of the human form on art deco and art nouveau movements.
1930-1940
The Great Depression began in the 1930s and displaced the 1920s by a more conservative approach towards fashion. Mannequins become softer and glamorous features like high cheekbones and oval faces were added to beautify.
1940-1950
During World War II, the shop window was subdued. Bright clothes were replaced by dark expressions as they evoke a sense of patriotic duty. The silhouette was getting slimmer and less adorned and the mannequins were made shorter than their predecessor to conserve valuable resources.
1950-1960
In the 1950s, American consumerism boomed, and models became more uniform in form and size, reflecting the ideal idea of the female form in shops around the country. The mannequins were modeled with tiny defined waistlines, rounded hips, high busts, and sloping shoulders just like the most populous movie star of that era, Marilyn Monroe.
1960-1970
Mannequins of the 60s embody the changing standards of the beauty of the sexual revolution. If to ignore the shape and size of the average consumer, though they appear different in style from the previous decade. The period represents the era of "The Supermodel". Fiberglass was introduced in the material base of the mannequin as it makes it lighter and sturdier.
1970-1980
In opposition to the glamorous, recognizable celebrity mannequin from the 1960s, mannequins from the '70s become more abstract and faceless – slowly turning into headless drone-like figures that gain fugitive popularity in the 1990s. They were particularly painted in solid black/grey/white color.
1980-1990
A sharp focus on health and fitness was created by rejecting the unhealthy attitude of the body image, which took center stage in the 60s, whose devastating consequences were evident in the ‘70s. Mannequins were made with realistic and toned characteristics in response to the above rejection.
1990-2000
The 90s represented a "heroine-ic" trend, a decade in which the unattainable thin figure of supermodels such as Kate Moss prevailed as the ideal women's shape. Over this period, retailers in plus-size and fashion became more popular, and thus, larger mannequins that were close to the average woman emerged in the markets. Narrowed hips, straight shoulder lines became popular as the toned body fashion boomed.
“Today’s Talk”
In contrast to the early 20th century, the majority of the mannequins that we see in the shopfront are now 8-10 rather than 14 (like earlier). And fashion companies show no signs that they will soon change their models. For the most part, commercial models today have moved from realism or variation completely, but in the past 100 years, they have slowly transformed into faceless, block-colored drones. Women started to achieve so-called ‘beauty with plastic surgery and botox treatments, these mannequins have also started mirroring them.
If to discuss The Future, mannequins will shape more effectively, moreover, technology like augmented reality can escape the scope of future mannequins, as people will experience more by fitting the outfits on their own bodies. Similar to the fashion and visual merchandising industry, advancements will be seen in order to the growth (scientifically and material-wise). But as witnessed that the past trends tend to return with greater interest, same can be done with merchandising industry, victorian mannequins can be seen on the streets with recurring fashion trends.
In layman terms,
When interiors are designed for retail spaces, integrating the brand’s narrative is known as Retail Interior Design. They are meant for a purpose and the reason both at the same time. The reason is well understood for boosting sales and brand visibility, and the purpose is of providing a retail experience ‘better than ever to the consumers.
Many times, the competition ins the industry makes these brands spend millions of bucks on their retail stores in order to provide experience exceptional than their competitor. The best experience just comes from the “life” itself and when a brand jolts both of them and provides an Experiential Lifestyle, that moment it starts creating history.
From the word ‘history’ we can recall the main objective of this series, the futuristic approach, but for the future, we have to know the literal roots of our subject ‘retail interior design’. Yes, I’m talking about Agora, Forum, Bazaar, and Labyrinthine Souk, what Greeks, Romans, Arabs, and Berbers did centuries ago, we can witness the shoppability to the same ‘extent’.
People will shop, no matter what. Either by going physically to the stores or digitally (nowadays). Dating back to the 1800s when the first departmental stores were opened in England, following the American Departmental Stores in massive malls, post-WWII. Also, what we see now as direct marketing through the internet, has its roots in 1872, when Montgomery Ward hit the post offices with its first mail-order catalog.
The times have changed and so the designs, and now the emotional engagement in a dimensional way is very important to make the consumer ‘stay stuck’. For the same, the best interior design company is searched and hired. The approach nowadays has drifted more towards experience. (yes we discussed it before), the designers are inculcating Italian Interior Design, Japanese Interior Design, Modern Interior Design, Contemporary Interior Design in the retail stores. Now we can smell some futuristic ideas.
The current tough times are for every industry (except pharma) but that doesn’t define the future, though it will be totally ‘new-normalized’ people will shop and stroll. We had to accept that in future times, technology will only be the juggernaut in experiential retail. The retainment of the retail by inducting them in the retail stores are:
● Screens and Innovative Displays
● Private Lounges and Digital Xperiences
● Beacon Technology
● Smart Shelves
● Virtual Reality
The class-ism will be maintained by brands, but some will be in capturing the market through retailing in different classes. Though employment in the interior design industry will see a downward surge, the industry itself will witness a boom. The visions are slightly blurry but the future is still………………...loading
If you’re not visible, you’re not sellable.
For the sole purpose of visibility, visual merchandising is done to catch the eyes. From ‘Le Bon Marche’ to attractive displays in branded stores nowadays, we have come a long way. The revolutionary ‘Tony Morgan perspective’ has changed them in 90 to 360 degree way which we witness today. The concept of retail merchandising has become more popular due to large openings of pop-up stores all around the country and every brand is after it. As it creates an ease of merchandise and retail at the same time.
Through this blog today, we’ll cover the need, the place, the use, and some techniques.
Why do we Display?
As visual merchandising plays a great role in increasing the visibility of the brand and hence the brand loyalty. The trajectory of this visual retailing has seen a surge in engaging customers and convertibility rates. So as the purpose dissolves with the importance as it aims to bring in the profits for retail stores. Other than that, it:
● Make the display visually attractive to encourage the customers.
● Improves the shopping experience for customers by informing them about the usage of the product.
● Improves, construct, and promote the visual image of the store.
In the omnichannel age, where retailing is mostly virtual-ized on these e-commerce sites, physical retail merchandising provides a framework for retail sales, narrates the brand’s story, makes the brand ‘visible’, the white space room, and harmonizes different elements.
The experience of retail we talked about in previous blogs have visual merchandising as it’s one of the driving forces.
Where to Display?
This question is answered on both traditional and digital grounds. The traditional includes the brick-and-mortar stores where the topic of ‘usage’ of visual merchandising is undebatable. Visual Storytelling is done at its best in these physical stores. But the dominance of e-commerce can be felt heavily, visual merchandising nowadays is done digitally too. Let me explain this!
While the physical experience in the store is mainly driven by discovery, e-commerce visual merchandising is meant to lead customers along the journey to the buyer as soon as possible, bringing the most relevant experience, products, and offers before they reach the next website or task. Also, it may seem difficult to achieve, e-commerce brands have a major advantage over conventional retailers because they don’t have to optimize customer-to-customer. Stores can change their product strategies from place to place by making use of basic population data to respond more closely to the needs of the area they serve, but that is not always the case for individuals outside a particular population. To say -
● Website Homepage = Window Display
● Site Layout = store layout
● Site navigation = in-store signage
● Imagery and videos = physical products
● Online socials = in-store events
● Product recommendation = bundling
● Online checkout optimization = checkout line merchandising
What to Use?
A broad category where the scope is wide too. There are a lot of to use while providing Visual Merchandising Solutions:
● Rack Display
● Acrylic Display
● Glass Display
● Cabinet Display
● Window Display
● Digital Display
Some Techniques -
Visual Merchandising techniques play their own role to attract customers, some of them are:
● Color
● Lighting
● Humor
● Props
● Bridal
● Anniversaries
● Halloween
● Father’s Day
The Wrap-Up -
Visual Merchandising is no longer limited to brick-and-mortar, the digital shoppers love what these online brands have to offer. But the need is of both, no matter the ways.
Yes, the title is giving directional clues towards ‘Market Segmentation’, the most important part while making a marketing strategy. Market Segmentation determines how the organization, on the basis of age, income, personality, or behavior has divided its consumers. These segments can be used later to optimize products and promotions for different consumers. Market segmentation at its core is the practice where it divides the target audiences into approachable groups. It generates market subsets based on the demographics, needs, priorities, common concerns, and other psychographic/behavioral criteria that are used to better understand the target audience. You can leverage the product, sales, and marketing strategies by understanding these market subsets. Creating marketing communications using both traditional and digital platforms, the segmentation will allow to improve responses and reduce buying costs. These segments can also boost the development cycles of products by providing information on how and when to create product offers for different demographic sections. Companies that segment their market properly enjoy significant benefits.
Types of Market Segmentation -
Through segmentation and market research, one can understand how the market will respond to a certain situation, such as purchasing products. In many cases, a predictive model can be included in the study, to group individuals into segments based on answers to survey questions.
Geographic Segmentation -
Though it is the subset of demographics, it is typically the easiest, as it segments consumer target groups on the basis of geographical boundaries. Due to the different needs, preferences, and interests of potential consumers, understanding the climates and geographical regions of consumer groups can help to determine where to sell and advertise, and where to expand the business.
Demographic Segmentation -
It basically includes segmentation of consumer target groups based on age, education, income, family size, race, gender, occupation, nationality, etc. It is one of the most common and simplest forms of segmentation since products and services are often based on demographics, how we use them, and how much we are willing to invest in them.
Psychographic Segmentation -
The Psychographic Segmentation of the consumer is taken into account by dividing markets into lifestyle, AIO (Activity, Interest, Opinion). Large markets such as fitness, use psychographic segments when they categorize their consumers as the people who care for good health.
Behavioral Segmentation -
Behavioral Segmentation is most useful for the e-commerce industry as they can track the behavior of the consumer with:
● Browsing
● Expenditure
● Purchasing
● Brand Loyalty
● Ratings of Products
(How to) Start?
● Conduct Primary Research
● Determine “How To” segment your market
● Design your study
● Create segments
● Test and Evaluate
After determining the segments, it should be ensured that they are useful. For the same, they should be analyzed on the parameters of Measurability, Accessibility, Actionability, and Substantiality.
The segmentation of the market is not an exact science. As you go through this process, it may be realized that behavior-based segmentation does not allow it to operate. To make sure you have found the best match for your marketing, sales, and product companies, you will want to draw on your findings.
The current testing times have created a black hole where economies are shrunk, people are trapped in survival, so the brands and businesses. The term ‘Branding Activation’ doesn’t need any kind of introduction or awareness, as it is one of the sole activities on which brands rely on. Though the term doesn’t need awareness, the brand and its products need. Branding Activation creates the buzz about the brands and their products among the ‘ground-zero by personalizing brands to its audience. And yet the title of this listicle gets justified.
What’s the successful Brand Activation Strategy?
The brains behind answering this question have been scratched many times. People get into figuring out the best strategy but leave behind the importance of ‘how’ while activating. Some of the pointers including the ‘how' factor while performing brand activation:-
Set Brand Goals -
Brand activation calls for a lot of communication and clear objectives. Spending plenty of time and making clear communication with the audience helps them understand the brand and its products in a better way. As the goal is to increase sales, so the audience should be engaged in various curriculums like contests, on-site rewards, hashtags promoting a brand, etc. to let the customer purchase. Measurability is another important factor in the planning stage. The objectives should be quantifiable and influence how to measure success and budget.
Know your Audience -
The idea of an ideal audience is a great start point. And focusing on more high-value contacts makes the activation more successful. As activation is all about personalizing the experience rather than simple awareness, digging deep into the need for your product can trigger the purchase behavior. KPIs (Key Performance Indicators) should be tracked thoroughly in real-time to ensure the engagement of the audience.
Examine the Competition -
A major problem for any brand is its adversaries. Eyeing carefully at the competition’s products, communications, defects, loopholes can become your advantage in the market. Formulating a strategy for the same ‘on-time can help your brand develop an audience that can make the sale scale in an upward graph.
Activate, Activate. Activate then Monitor and Evaluate.
Some Creative Brand Activation Ideas For X-Time -
● Re-create within store
● Go big in malls
● Capture right emotions
● Get Local-N-Vocal
● VR/AR Experienced Activations
● Make creative use of public spaces
● Partner
Curated with the experiences of best brand activations by D’Art Design, country-wide activations have enabled clients to unfold sales ‘x’ times. The role of a brand activation agency is diverse and spiked in different directions. It considers Brand activation Services as the awareness wand to scale up sales.
Can you understand the difference between an interior decorator and an interior designer?
From that difference, we can bridge the versuz of contemporary interior design to modern interior design.
“Anyone can be an interior decorator, but not anyone can an interior designer”
The words 'modern' and 'contemporary' are always thought to be synonymous, and it’s not a talk only about interior design.
Let’s take the Modern Interior Design first,
The period of ‘modern’ was between the beginning and the half of the 20th century, and Florence Knoll, Le Corbusier, Ray Eames, and Charles was its main protagonists. One of the main features of modern design was and still is its focus on block colors. If you come across a room with many industrial materials colored in basic hues that are only minimally decorated but not quite minimalist, it is most likely designed to fit modern styles. Defining modern interior design can be a challenge simply because it lasted for more than a century as many's favorite styles. Everybody wanted a modern home, starting with boujee royals and wives of Blue-Collars. Modern interior design essentially deals with clean lines and easiness. It comprises a large number of modern art, abstract lines, concrete, and steel, with strong primary color pops. The movement itself was built upon the rejection of the artificial, so the modern approach parallels its beauty approach with its functionality approach at the same time.
Contemporary Interior Design to the second,
Unlike modern, contemporary interior design is not linked to a certain period of time. It is constantly evolving and adapting to a variety of popular designs. Taking from Art Deco, minimalism, industrial rustic, eclectic, coastal. Chic farmhouse and a lot else, but it remains a thing of its very nature. Although contemporary styles are entirely ambiguous, some differences can help define them. Construction and materials are among the main characteristics of contemporary design whereas bare structures and sculptural lighting are always a good indication of a contemporary room. Contemporary art on the walls, a large open plan, earthy and natural shades are also some of the main features of contemporary design. As the style itself evolves, it can be difficult to identify all its key characteristics.
For a layman to understand, let’s take the versuz in a nutshell -
● A modern space tends to be strictly designed while contemporary spaces have variations in the interiors the truth of modern design is rarely considered as strong or cold, while contemporary interior designs celebrate daring, following minimalist trends.
● Modern decor tends to have a function, while contemporary concentrates more on the shape.
● Modern design favors robust lines, while contemporary design likes curves.
● In addition, geometrical aspects are appreciated in both modern and contemporary styles, but in different ways.
D’Art Design, an ‘A’Design’ Award-winning Retail Design Agency believes in making benchmarks while designing interior designs for home spaces, office interiors, shop interiors, Indian interiors, Italian interior designs, contemporary and modern interior designs.
We provide services like retail branding, and by breaking the traditional monopolies we are keeping the global trends on top for our sterling clients. The key in retail branding is to sustain in the fierce world and for this, we overcome the challenges raised by modern retail branding strategies.
Market Research is summarized as - the technique used to evaluate the viability of a new carrier as an asset by conducting studies,
which allow a company to discover the target market and to report assessments and enter different interests within a product from client.
Retail Experience is the coefficient of a retail store and its store design. They both share a relationship that dates back to the 1700s. Digging up more, we found that much before the 1700s, the barter system which was started around 9000 BC to the first proper currency in 3000 BC (in Mesopotamia), the homo sapiens developed markets (800 BC) with merchants selling their products in Agora, Ancient Greece.
We as a branding agency uses brand positioning as a tool where incommensurable strategies are used.
IT’S ALL ABOUT VISIBILITY!
If you are visible then only you exist, that market says. So here, we present
Top 5 Brand Positioning Strategies
1. Value-based Positioning
2. Target Marketing
3. Industry Specialization
4. Role-focused specialization
5. Quality-Of-Service Positioning
Welcome to D’art Retail Solution Company Delhi. We are decade old company in Design and Manufacturing. We are a team of young professionals who all have hard core exper...
