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Updated by Doug Levy on Mar 17, 2013
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Doug Levy Doug Levy
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Things CUMC Communicators Can Do Now to Be Smarter About Social Media

Several of us attended the annual Social Media Weekend at the Columbia Journalism School and run by the great social media journalism master @sree. Use this list.ly to add specific things you think we or you can do based on what we've learned at this conference. Add your own tips, rank and comment on others, too.

1

Convene a social media conference for CUMC faculty

Convene a social media conference for CUMC faculty

Former CNN chief Eason Jordan says he's willing to come up to talk to us, and I have a few other people in mind (including some of us.) I think this would be fun to put together -- and potentially a revenue stream if we do it right.

Explore Muckrack.com as a media outreach tool

I've been a reader of Muckrack for a long time but had no idea they now are a platform to find and pitch journalists. Let's take a hard look at it.

3

Learnings from Elizabeth Streich

Learnings from Elizabeth Streich

I've learned that I need to use social media for work more - and I plan to start by trying to Tweet 3 times a day.

I also think we should use video tools like Vine (which takes 6 sec. videos) or Tout (which takes 15 sec. videos) to send out short videos of CUMC events, like the NIH funding press briefing, the White Coat Ceremony, Match Day, etc.

More to come - just my initial thoughts....

4

Weekly Media for the Masses

Weekly Media for the Masses

With Michele's editorial guidance, I can begin tweeting "greatest hits" of the Weekly Media Report as I create the document. This way, a wider circle of people can learn of CUMC-in-the-news in a more timely fashion.

AV

5

Pitching Strikes With LinkedIn

Pitching Strikes With LinkedIn

I can scan my LinkedIn contacts for folks in news organizations. I would bring whoever turns up-- reporters, writers, editors-- to the attention of Karin and Elizabeth, who would then have a primed audience for their pitched stories.

AV

6

Grander Rounds

Grander Rounds

Periodically, I'd like to attend Grand Rounds. In anticipation of a talk, I could use CUMC's Twitter handle to spread the word. This could potentially widen the audience for such events.

AV

Consider How We Might Leverage the Power of Pinterest

Journalist Robert Anthony, who has 1.2 million followers after less than a year on Pinterest, offers up some of the latest thinking on the platform. Read this article by Sree Sreenivasan on CNET News.