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Updated by Sarkis Hakopdjanian on Sep 30, 2022
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Dental Marketing: 10 Steps to Attract New Patients

Are you wondering how to attract new patients to your dental practice?

We wrote this guide to help you learn all about dental marketing.

Source: https://business-clinic.ca/dental-marketing-attract-patients/

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Step 1: Dental Patient Survey

Step 1: Dental Patient Survey

Learn about your patients and their oral health needs to position your practice to better fulfill their needs and attract more patients like them. Research is the first step in dental marketing.

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Step 2: Dental Market Research

Step 2: Dental Market Research

Learn about your marketplace environment to discover what dental products and services your patients truly want and need.

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Step 3: Dental Practice Checkup

Step 3: Dental Practice Checkup

Learn the strengths and weaknesses of your dental business and marketing performance to make informed business decisions.

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Step 4: Dental Logo & Branding

Step 4: Dental Logo & Branding

Effective branding differentiates your practice from your competitors, increases your brand’s recognition and credibility, and improves your patients’ loyalty to your dental clinic.

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Step 5: Dental Websites

Step 5: Dental Websites

Your website is the online headquarters of your dental practice. An effective dental website can help you grow your practice with new patients and strengthen your relationships with your existing patients.

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Step 6: Dental Business & Marketing Strategy

Step 6: Dental Business & Marketing Strategy

Learn more about your practice, your clients, and your marketplace environment to help you make better, and more informed business decisions.

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Step 7: Dental Ads

Step 7: Dental Ads

Google Ads are text, image, or video advertisements displayed by Google in their search engine results page, on websites and apps, as well as in YouTube. Get your dental website found on the first page of Google instantly.

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Step 8: Dental SEO

Step 8: Dental SEO

Dental search engine optimization (SEO) is a set of tactics to increase the position of your website ranking in search engines, like Google. Get your dental website found on the first page of Google Maps and Search results.

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Step 9: Social Media for Dentists

Step 9: Social Media for Dentists

Connect with a large network of new patients on social media and focus your dental marketing message to the right audience. A combination of social media marketing and advertising for dentists will help you attract new patients to your practice.

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Step 10: Content Marketing for Dentists

Step 10: Content Marketing for Dentists

Demonstrate your expertise as a thought leader in dentistry and attract new patients looking to learn from your resources as a dental expert. This includes blog writing, eBooks and email marketing services for dentists.

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Conclusion

To learn more about dental marketing, read our guide:

Dental Marketing: How to Attract New Patients to Your Practice