Alike text ads, expanded text ads are also known for promoting different services and products over the Google Network. Such texts have three headline domains and don’t exceed the word limit of more than 30 characters. Other than this, expanded text ads include two description fields for 90 characters and a URL display. For instance, if you are a merchant already using two headlines by one in the name of your company’s brand and another mentioning your official website, you are free to add a third headline showing additional information of your business as any promotional offers, or shipping details, or just stating a call to action so your customers reach to you.