There's no greater compliment than being called a "closer." So put the "C" in closer... or else you're wind up a loser. Check out these resources to modify your pitch.
We have all been told to "act as if" and to "fake it 'til you make it." The problem is, it doesn't work. This article tells you why and what to do about it.
Either you sell your potential customer on why your product is good for them --or-- they sell you on why it's not. A sale is always made... It just comes down to WHO closes: YOU? Or your potential CUSTOMER.