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Updated by thebestpostcardsct on Oct 13, 2019
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The Best Postcards

In-house production, printing, and fulfillment. 24-28 hour artwork turnaround.

Per piece rates include postage, printing, standard mailing list, and design.

Postcards Are Still Quite Effective and Here’s Why

As strange as this may sound to readers, a postcard is one of the more effective direct marketing tools still in use even in today’s digital era! Here’s why:

Building Your Brand Image with Postcards

Brand image is more than just sticking to your tagline and the logo that identifies your business, product, or service. Nowadays, it is a mix of the associations’ consumers make based on every interaction they have with your business. Hence, postcards sent through direct mail in Connecticut might be something you would want to delve into.

The Pros of Direct Mail Marketing

Despite popular belief, direct mail marketing isn’t extinct. In fact, U.S. organizations spent $46 billion on direct mail in 2014, that’s up from $44.8 billion the year before. In addition to digital marketing tactics and a loyalty program, of course, direct mail also provides an opportunity to attract and retain customers. But is it right for your business?

The Cons of Direct Mail Marketing

Direct mail in Connecticut has several uses, and well-planned and targeted direct mail campaigns can increase brand recognition and solicit sales. Though there are a few drawbacks to be considered before investing your time and money in a direct mail campaign, these considerations are especially important if you are operating a small business with a small to moderate marketing budget.

Most Common Postcard Marketing Mistakes

Postcards are the least expensive form of direct mail in Connecticut today, are easy to create, and typically generate a higher rate of response compared to other forms of direct marketing. But, there are several things that marketers forget to consider when utilizing this asset.

Keeping Your Message Simple

An important thing for marketers to remember is how to keep their message simple and easy to understand, given that the human attention span is at its lowest level ever. According to a study by Microsoft, the average human being now has an attention span of eight seconds. This is a sharp decrease from the average attention span of 12 seconds in the year 2000.

Is It Possible to Use Custom Postcards Outside Direct Mail?

One of the many concerns that commercial printing in Branford, Connecticut is asked is whether or not print marketing is still effective, and to answer that question, The Best Postcards says yes!

Does Shape Matter: Rounded or Pointed

Design is one of the most important elements of marketing and is also applied in commercial printing in Branford, Connecticut. It reflects the personality and characteristics of the product and if done correctly, relays the vision and morals of the business.

Types of Brochure Folds and Their Uses

Marketers using commercial printing in Branford, Connecticut should take advantage of the unique attributes of brochures when it comes to its folding options. Every single type of fold works differently for certain types of content, changing the way your product is presented in each fold.

Do You Still Need a Business Card in this Day and Age?

Like all modern business owners, you might have found yourself asking this question at some point in your life, “Do I still need a business card?”

“It’s old fashioned and out-of-date, so should I still be using it?”