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Retailers are partnering with white label CBD distributors, as the market is growing exponentially. It is enabling them to provide their customers with the products they want. But it also put them in another confusing situation i.e.: What are the characteristics of a good wholesale CBD distributor and how to choose the right one for your business?
It is unfortunate to notice that there are many providers out there whose products are below standards, as the market is relatively new and there are no strict regulations in place up until now. But that is not the case for everyone, some reputable brands are providing quality products. Point is how you can find them. What are the factors that determine either a CBD oil brand is up to the mark or not? If you are thinking of adding CBD infused products to your business, then you should take the following 5 points into consideration: to choose the best wholesale CBD or private label CBD distributor.
Although almost all the wholesale CBD brands out there claim their products to be the most potent, from the very best sources and of high quality, it is not enough to consider them as so. Quality of CBD product varies on different formulation and extraction methods, so does the price. You will find a few that are actually effective. Consider the following facts to choose a brand that provides quality products:
THC free: Find CBD oil products that are THC free, if you want to sell a product that anyone can use with trust. Among many derivatives of Cannabis or Hemp plant THC is one. The full abbreviation of THC is tetrahydrocannabinol, which is the most psychoactive element of Cannabis extracts. It is an expensive process to remove THC from CBD Oil, so some manufacturers choose not to do it. So you should have a thoughtful look at, whether the brand is highlighting the fact that their CBD oil products are THC free or not? If you can see a brand is telling nothing about THC, you can consider that their product is not THC free. THC free products may cost more but it is worth it. The legal threshold of THC in any CBD infused products is 0.3% as per regulation. And CBD brands should demonstrate with independent COA (Certificate of Analysis) that their CBD products contain no more than 0.3% THC.
Full Spectrum: Choose a brand that utilizes full spectrum CBD. Cannabis has got 100s of active compounds in it. When these active compounds commonly known as cannabinoids and terpenes work together, they produce more beneficial results. This teamwork of many active compounds in Cannabis is known as Entourage Effect. CBD isolate is less effective than full-spectrum CBD as shown in this 2015 study titled “Overcoming the Bell-Shaped Dose-Response of Cannabidiol by Using Cannabis Extract Enriched in Cannabidiol” So it is no wonder that full spectrum CBD will give better results for your customers.
Variety: It is ideal for a wholesale CBD manufacturer to present its products in various forms i.e.: capsule, tincture, softgel, spray, vape, etc. Different forms of CBD products address the different needs of consumers. So it is important for you to work with a provider that produces CBD products of various forms. Ensuring this will enable you to meet the demands of your customers.
Consistency: There are some companies out there that create/accept the custom formulation of broad-spectrum CBD products. While they are better than CBD isolates, often times it is noticed that they cannot maintain its consistency. Make sure you are working with a brand that has records of consistent formulation from batch to batch. This way you can make sure you are getting the right product with the right formulation.
CBD market is growing exponentially and companies with poor services are overwhelmed to keep up with the demand. If you mistakenly choose a company that is poor in operational services you may face issues like missing products, delayed shipments, and unanswered customer support call. So it is wise to choose a partner in CBD business that you are confident to deal with.
You must take a look at the branding of the wholesale CBD company that you are going to partner with. Simply because their branding will eventually reflect on yours. Make a decision which one (out of the ones you shortlisted) represents equivalent standards when it comes to branding.
How they package their products? Are the items sold loosely or packaged? Is the packaging easy to display? Are the materials of high quality? Is the product presentation inline with other products in your store? Will it attract the customers you serve? You should ask yourself these questions beforehand. Partner only with the one wholesale CBD brand that lines up to your standards and it will drive better results for your business.
When you will have a look at a CBD wholesaler’s product line and pricing, you need to compare their offering with the affordability of your target customer base. Full spectrum CBD from various brands comes within the same price segment. However, the strength of formulation and types of products varies from brand to brand. So while choosing a company you should pay much importance to your customers’ needs and desires.
You will discover the biggest mismatch among customer interest and price point when you will consider formulation strength. Although companies are offering 3000mg or 2000mg formulas, you will notice there are only a few that are actually buying these. On the contrary, they are choosing a formulation that is less expensive, less potent, yet still effective. So, it makes complete sense why most retailers focus on these types of products.
Another point you should take into consideration is the wide appeal of the products you are going to offer. There are a number of CBD products in the market that are weird. CBD spices, CBD cookies, just to name a few. As they sell very poorly, we suggest staying mainstream with the products you sell. Select a company that produces Salves, Tinctures, Salves and other white label CBD products that your customers have experience using.
Great marketing support is essential from the company you are going to deal with. It will help you better educate your customers and employees about the health benefits of CBD oil. In order to evaluate a brand’s marketing support consider asking them the following questions:
Does the company provide a product catalogue?
Is there any option to order product samples for evaluation purposes by your customer?
Do they have any display centre for their products?
Does the company provide banners, signage and other branding materials?
Is there any educational material available for you and your employees?
Is there any other marketing support available that you might helpful?
The number of untrustworthy wholesale CBD products and businesses will increase as the CBD market continues to grow. But no worries, you can find the right partner for the success of your business by doing a little research. Follow the above five steps to figure out the right partner that will improve your customers’ lives as well as boost your business.
Dreamer, Solver, Creator those three words define me. I know life is hard when you come up with challenges, but when you know how to handle them, it is fun! To me, digital marketing is more of an a...
