Fit digital
We are a London based bilingual creative digital marketing & production agency with expertise in Web Design & Build, Digital Production, Social Media Marketing and Advertising.
HTML5 banners are smooth, animated banners, replacing old flash banners. Nowadays browsers doesn´t support flash ads, so HTML5 is the only way. Our banners can have static or dynamic content, can have single or responsive dimensions.
90% of our web browsing is now done on mobile. As we all know there are many different smart phone sizes and these all need to be catered for, so to help with this we can now use HTML5 responsive banners. html5-banner are used across a number of formats and scale to fit. much like modern websites and apps. The features of responsive ad formats were very limited last year due to do the complexity of making them work on every screen. However 2015 will make these banners much easier to make.
Using Rich media mobile ads as part of a digital campaign is steadily becoming a key strategy. These types of ads are up to four times as effective as standard banner ads in terms of clickthrough rate, according to a report from Opera Mediaworks. However creating rich media ads on mobile devices is much more complicated that creating flash based rich media that has be prevalent on desktop computers for many years. Even though we now have ways to serve rich media there can often be a lot of browser discrepancies and code conflicts on the sites that serve the ads. This is why many brands and agencies are relying on ad platforms to make the whole process much simpler.
90% of our web browsing is now done on mobile. As we all know there are many different smart phone sizes and these all need to be catered for, so to help with this we can now use HTML5 responsive banners. HTML5 banner design are used across a number of formats and scale to fit. much like modern websites and apps. The features of responsive ad formats were very limited last year due to do the complexity of making them work on every screen. However 2015 will make these banners much easier to make.
This year will be a big year for digital display and Banner Ad Campaigns production. Here are 4 trends to watch out for - 1-Responsive Display Advertising, 2-Battle for HTML5 ad platforms, 3-Birth of the Rich Media HTML5 ads, 4-Personalisation and dynamic data.
Amobee have a 3D Ad platform where elements can can be rotated in real time whilst tilting the mobile device. This is is a great way of showcasing products. This is an obvious one. However tools like AdCreator and Google WebDesigner allow us to now create rich animation in mobile ads in a similar way to Flash. This means that recently Production Banner time for animated mobile ads has been greatly reduced.
However creating rich media ads on mobile devices is much more complicated that creating flash based rich media that has be prevalent on desktop computers for many years. Even though we now have ways to serve rich media there can often be a lot of browser discrepancies and code conflicts on the sites that serve the ads. This is why many brands and agencies are relying on ad platforms to make the whole process much simpler.
We are a London based bilingual creative digital marketing & production agency with expertise in Web Design & Build, Digital Production, Social Media Marketing and Advertising.
