Source: http://blog.list.ly/2013/02/08/seven-ways-to-share-to-build-community-create-collaboration/
WE can always share not just links or other existing content. We can share original thought.
We can contribute to other people's work.
We can provide answers to questions or a unique perspective on a problem someone else is facing.
This could also be called Feedback.
Connecting and introducing people is one of the simplest things you can share.
We can share our audiences by sharing other people's ideas via our owned media (our blogs).
In so doing we give them a piece of earned media.
By working together we share our credibility and our influence.
Everyone who puts their names to a project adds social proof and adds an element of trust.
People feel safter to participate when they see others are participating also
Be it via a comment, blog post, "Like" or "Vote", sharing reviews / offering feedback/ expressing views about your customer experience (product/ service/ personal/ brand) adds value to the ecosystem. Why? Because every voice matters. YOU matter!
I would differentiate sharing ideas from sharing content. When i think "content" i see a structured piece of content like a document, or a video, or a site. An "idea" would be more like a simple message "hey, how about...."
Sharing URL's is great but they are soon forgotten and lost in a mass of shared media.
Sharing your content via embedded objects such as videos, slides and list has a much longer term impact.
When you share them via blog post you also add context and opinon, adding further to their value.
People like to know what's expected of them
They like to know the cultural norms and the social and societal rules by which to abide.
Sharing these basic expectations is a big enabler.
