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Most people think that the use of Twitter and Facebook for customer service is about monitoring the comments that customers make about a company’s products. If there are negative comments posted, the company responds. To take it a step further, some companies are being proactive and pushing content through social media channels. The content is [...]

When business is slow, entrepreneurs have very unique opportunities for growth. There are ten specific ways they can make money while in a recession. How to Grow When It’s Slow: 1. Increase expenses: Hire another salesperson and give everyone a raise. 2. Fire unprofitable customers: They consume valuable time and resources. 3. Remember that there [...]

It’s easy to call Facebook the social network of the past. It’s harder to build the social network of the future. Below is a brief run through of some of the main differences/similarities of the two’s product offering; Google+ has no advertisements (yet) – This is good news for businesses as the clean interface avoids [...]

Reputation is a business’s most important intangible asset. Values are a key piece of business because employees need to handle important decisions in the heat of the moment. All it takes is one harsh word or poor decision and a small action can become a public relations nightmare. What many cannot see is that trust [...]

Successful leaders need a framework that explains what they are trying to achieve, the values and beliefs of the organization, and what success looks like. A clearly stated mission is focused and easy to understand. Corporate values define what the company stands for and the actions of its employees. Understanding this gives people common ground [...]

Learning how to improve public speaking skills does little good if leaders do not believe in what they are saying. Passion inspires audiences and will be replicated by employees. Nothing can get done in an organization without inspired and motivated followers. This is why leaders need to appear accessible, truthful, and focused on bettering the [...]

Ever used your decks as a content marketing tool? Oh so boring, you think? Heck, no. LeadFormix tells you all about why you should use presentations as a content marketing tactic and the best channel to promote it on – SlideShare. Did you know SlideShare gets 40% more traffic from C-level executives than LinkedIn? Our [...]

Email and web users worldwide now have access to more browsers than ever before. Existing browsers they know and love compete with brand new browsers they can explore. So, which browsers do users prefer? Does it vary between email browsing and general browsing? Let’s take a look. Browsing Around – Exploring User Browser Preferences | [...]

Leaders have a responsibility to develop future leaders. Strategic leaders devoted to developing leadership in others need to recognize that leadership qualities and aptitude must be cultivated in leaders beyond those in positions of strategic leadership. Strategic leaders should coach operational and team leaders and encourage them to continue their own leadership training. Even further, [...]

They say “Life is either a daring adventure or nothing at all” and that’s so true. When we least expect it, life sets us a challenge to test our courage and willingness to change; at such a moment, there is no point in pretending that nothing has happened or in saying that we are not [...]

The heart of strategic thinking, whether for an organization or for a person, requires concentrating on the important rather than the urgent, the long-term rather than the short-term, and on all the pertinent factors involved. Moreover, strategic thinking is not a once and done assignment; strategic leaders must be continually revising their strategic thought to [...]

This infographic is all about the rise of smartphones and how it evolves in this generation. There are 1 Billion smartphone users in the world and in United States alone, there is an estimated 45% of adults using smartphones and 85% used cellular phones. Most individual aging 16-29 years old have a smartphone and desktop/laptop. [...]

Businesses must keep a balance between old heavy-handed, cold-calling sales approaches and the new age social media to determine what actually stimulates today’s consumers. The Principles of Selling focuses on motivating customers and clients, maintaining customer loyalty, and becoming trusted suppliers and advisers. Selling is based on five principles: Principle 1: Selling is about motivation, [...]

I would like to cautions leaders who take on problems by themselves; they can end up appearing withdrawn, disconnected, and powerless to the situation at hand. Rumors start, gossip spreads, and the problems may appear worse than they actually are. A major reason professionals turn inward instead of seeking assistance is fear of failure and [...]

Every firm has that one client, the one who monopolizes your time, frustrates the entire staff and makes unreasonable demands. But the customer is always right, right? Take a look at this great infographic from the folks at Ciplex on how to recognize when you’ve got one of these challenges on your hand and how [...]

Adult Playgrounds, Chia Seeds and Instant-Erase Apps—just a few items from our annual list of 100 Things to Watch for the year ahead. It’s a wide-ranging compilation that reflects developments that are bubbling up across sectors, including travel, technology, food, retail and sustainability. As always, many of our Things to Watch are tech-centric, including the [...]

Imagine what Apple could do if they made a credit card that integrated with their ecosystem. Ask Siri to pay your bills? Use Passbook for payments? If Apple made a credit card it will for sure turn out to be the most amazing credit card yet. Here’s a perfect combination of technology & financial services. [...]

While Google quickly became a mega-giant in the search world, it never did quite reach the success in social media it wanted. It sure didn’t come anywhere close to Facebook. Here is a look back at Google’s forays into the social media revolution. Google’s History of Social Media | Brought to you by Mashable

In an age where technology has a tight grip on well … everything, it is important to stay on top of current business tactics and trends. It’s the 21st century, the Age of the Internet — solely advertising your business in the local newspaper and phone book are not going to cut it anymore. Today, [...]

As many of us know, SEO is an ever-changing art/science that rely on collaboration, new ideas and a lot of knowledge. The new year is fast approaching and marketers everywhere are scrambling to prepare for the next trend in SEO. With social networks updating privacy policies and Google making further changes to site authority and [...]

It’s Christmas and while you’re busy shopping online, chances are you’ll see lots of user reviews on various products. While the majority of those reviews do come from real users like yourself, who are passionate enough to share their opinions on a product, many of them could be fake, left by the vendors themselves to [...]

Have you spent the past six twelve months dreaming of a white Christmas? If you’re like 72% of travelers who planned their December vacations on FlipKey, then chances are that you’re imagining white-sand beaches and colorful bathing suits, not frosted pine trees and ugly sweaters. While chilly northern cities like New York, Paris, and Breckenridge [...]

The elevator door opens. And there stands your ideal investor. It’s the chance of a lifetime. But that chance only lasts as long as the elevator ride – you have less than a minute to make an impression. Hopefully, you’ve got a well-crafted elevator pitch ready to give. The elevator pitch is not the hurried [...]

Successful salespeople have a selling toolbox that allows them to execute their sales tactics perfectly every time. The salesperson who is master of the sales tools and owns the process owns the deal. Proactive Selling is made up of a host of tools that can be used beginning with the initial sales call to maintain [...]

With year-round sunshine and luxurious accommodation, Dubai is one of the most amazing cities in the world, currently holding an impressive 17 world records. It has the largest manmade marina, the largest performing fountain and the tallest building. The only (unofficially ) 7 star hotel in the world has 6 award winning restaurants , a [...]