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Sensational Search

Sensational Search

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It's no surprise that customers are tired of being sold to, particularly across the internet. If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. Make sure you design your web pages so Google is forced to read your on-page …

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There's a debate as to whether or not this really matters. Optimizing just for search engines may not be enough. Social media was new and trying to establish itself. When you are creating text, keep in mind that web users want to get information quickly. So, express yourself!

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Stories help us manage our brand messages

Stories help us manage our brand messages

Stories help us manage the chaos and turn it into something we can understand and follow. When the telling of a story is effective, there’s a kind of fluid play with the truth that both the storyteller and the audience agree to, with a willing suspension of disbelief. “How do I…” and “How to…” are the start of many a search engine query. A good business founding story takes readers on your journey, gives them a glimpse of who you are, and helps gain an emotional buy-in.

Provide a hopeful, thought-provoking message with actionable points that compel your audience to connect with your brand. Tell this story, via storytelling in business, and provide the context so your customers and stakeholders understand why your service or product is worth buying/investing in. I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. People like to be a part of stories. Every business has a good story.

Although the human brain is able to process emotional and empirical information, research has shown that emotional responses are stronger than rational responses thus decision-making isn’t logical, it’s emotional. A story will actually engage your brain in a deeper way than facts alone. Or, end strong by telling a story during your Conclusion, and hit all those facts and figures home. Increasingly, businesses are recognizing the importance of storytelling as a leadership and management skill.

Businesses, large and small, often remain ambiguous with their storytelling. What lesson was learned in the story, and what should consumers learn from hearing it? This is the question behind storytelling for business. People will relate to this as we have all experienced mistakes and failures. When preparing to give a presentation you need to remember that it should be a discussion between you and your audience, not just a long talk straight from a PowerPoint presentation.

Each day, your business grows, shifts, and adds new chapters to its story. If the story can, without forcing, demonstrate the company values and ethos then this is the best ambassadorial tool any company can aspire to have. Ensure that you're making the story relatable to the audience by using real-life situations as this makes it easier to see why your goods will add value to their lives.


SEO Leeds

SEO Leeds

Say you’re a new company, with a new website. You’ve done your due diligence when it comes to the keyword side of SEO, with carefully considered keywords and phrases integrated in all of the appropriate places. Your meta titles are perfect, you’ve integrated keywords into your image alt text. Basically, you feel like you’ve cracked the code.

But all that this proves to Google is that you know how to handle keywords properly. That’s certainly vitally important — but it doesn’t actually provide any validation as to whether or not your company is reputable in any way, or whether or not you’re even a real company at all.

And that’s where links come in — specifically back links, also known as inbound links. If another website links to your site, it shows that your website is worthy in some way. Gaz Hall, founder of digital marketing education site SEO Leeds maintains that links and great content are the most important ranking factors for Google. Sites ranking number one have links from nearly 300 domains, whereas sites ranking at the bottom of that first page, in spot number 10, might have links from only around 50 domains.

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