Social Media can serve as a gateway for high quality leads. To be able to utilize social media to its fullest potential can easily become as a competitive advantage for any business. Targeting your customer or audience no longer means creating an advertisement to catch their attention; it’s about creating an online environment for sharing information. Advertising has now become secondary to the new methods of lead generation. The fundamental rule of social media that businesses need to remember is the impact of information sharing. Spreading knowledge about your business help your customers make better decisions. It is also important to remember to interact and start a conversation with your audience, instead of directing the message in a single stream. You might think this is easier said than done, when in fact it can be if you consider these 6 strategies to generate more leads.