Lancôme is a popular French luxury perfumes and cosmetics brand and is part of the L'Oréal Luxury Products division. Although they were getting a good amount of mobile traffic, there wasn't much difference in the conversion rate of its mobile and desktop site.
Hence, to provide a swift and improved mobile web experience, they utilized PWA. It proved to be the right call for them as the company saw a great boost in their sales.
• 17% increase in conversions
• 8% increase in conversions on recovered carts via push notifications
• 15% decrease in bounce rates
• 51% increase in mobile sessions
• 84% less time taken until the page is interactive