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Updated by Digital Strikers on Oct 07, 2019
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Search Engine Optimization (SEO), the core of Digital Marketing

Get latest updates of seo to grow up in boosting your online presence.

1

The Major Functions Of Search Engine Optimization (SEO)

The Major Functions Of Search Engine Optimization (SEO)

The following are seven core SEO functions

1. Keyword Research

A successful SEO campaign always begins with keyword research. This research will help you identify topics and themes that your target market is actively searching for. It will also help you pinpoint words and phrases that aren't too competitive; this way you actually have a chance of ranking for them.

2. On-Page Optimization

This is the process of making sure Google understands what your content is about. It involves using your keywords in strategic locations on your page, in a way that makes sense both to Google and to your readers.

3. Technical Optimization

Technical SEO involves making sure everything behind the scenes is set up for optimal rankings. The primary goal of technical optimization is to ensure your site structure allows Google to easily crawl and index every piece of content on your site.

Also Read : What is the current state of digital marketing ?

4. Link Building

Multiple ranking factors studies have shown that inbound links are critical for high rankings. Google has also recently confirmed this. In a Google Q&A video, Andrey Lipattsev, Search Quality Senior Strategist at Google, stated that the two most important ranking factors are content and links.

Link building can be a difficult and time-consuming process, but it's absolutely necessary for achieving high rankings.

5. Add A Steady Stream Of Content

As mentioned above, Google has stated that content is one of the top two most important ranking factors. In other words, no matter how hard you work at implementing the strategies outlined in this post, they're unlikely to work without a solid foundation of content.

6. Internal Linking

Internal linking is an often overlooked strategy, but one that's vital for boosting your rankings. It helps Google and users navigate around your site, helps spread link equity among your pages, and provides a way for readers to find useful, relevant content.

*Check Out *: What seo techniques internet marketing company in surat implementing to boost business revenue !

To use internal linking effectively, focus on linking from higher authority pages to lower authority ones. Use anchor text that makes sense both to Google and to your readers. Always link to relevant content that offers further info on the topic of the post.

7. Promote Your Content On Social Media

Many business owners believe that Google counts social media shares as links. However, Google has explicitly stated that links on Facebook and Twitter are not part of their search ranking algorithm.

However, social media can be an extremely important tool for promoting and distributing your content. As your content gets shared, more people see it. And as more people see it, the chances of accumulating links increases. In this way, social media shares indirectly lead to increased rankings.

We are an india based digital marketing company in surat that delivers passionate and tailored service.

If you want to grow your business using digital marketing and social media get in touch with us [Digital Strikers].

2

SEO Part That Many Bloggers Miss Out

SEO Part That Many Bloggers Miss Out

Unoptimized keyword structure

Despite the rise of semantic search and machine learning technology, keyword research should still take precedence when modeling an internal content marketing campaign. All on-site content should be thematically linked by topics and keywords to your overall business objectives.

Inconsistent internal links

Internal linking is probably one of the most overlooked aspects of SEO optimization, and issues with internal links frequently occur on SEO company websites themselves!

There are many functions of proper internal linking for SEO:

  • Establishes paths for users to navigate your website.
  • Opens up crawling to deep linked web pages and increases crawl rate.
  • Defines site architecture and your most important web pages to search engines.
  • Distributes “link juice,” or authority, throughout your website.
  • Indexes linked-to web pages by the keywords used in the hyperlink anchor text.

Poor page copy

As we often say in digital marketing, it’s important to write for readers and not search engines. Keep content light, don’t try to show off knowledge with excessive jargon, and write for readers on an eighth-grade reading level.

In most cases, on-site content is not about publishing, but building awareness around a need. I always suggest placing actionable tips in informational content to provide value.

Also Read : what is the current state of digital marketing ?

Unoptimized images and videos

Speaking of poor page copy, most bloggers still ignore image and video optimization. Unoptimized image file formats and sizes are the most common load time mistakes that deteriorate SEO performance.

All on-site images should be formatted as .jpg, and all vector images as .png.

Always optimize image alt text to position it to rank in a targeted keyword image search. The alternative text is what’s displayed when a browser fails to actually display the image and tells search engines the content of your image.

When optimizing video files, host all of your video files in a single folder and create a video site map for search engines to index your videos. You should optimize the meta description of all video pages with targeted keywords for indexation.

Poor content promotion

This leads us to probably the greatest error that plagues bloggers and stumps small businesses. We’re told that a good piece of content should serve as a natural link magnet and even rank highly based on the merits of the writing itself. To be candid, from experience we’ve discovered this isn’t always true.

Thanks.

We are an india based internet marketing company in surat that delivers passionate and tailored service.

If you want to grow your business using digital marketing and social media marketing get in touch with us [Digital Strikers].

3

SEO Part That Many Bloggers Miss Out

SEO Part That Many Bloggers Miss Out

Unoptimized keyword structure

Despite the rise of semantic search and machine learning technology, keyword research should still take precedence when modeling an internal content marketing campaign. All on-site content should be thematically linked by topics and keywords to your overall business objectives.

Inconsistent internal links

Internal linking is probably one of the most overlooked aspects of SEO optimization, and issues with internal links frequently occur on SEO company websites themselves!

There are many functions of proper internal linking for SEO:

Establishes paths for users to navigate your website.
Opens up crawling to deep linked web pages and increases crawl rate.
Defines site architecture and your most important web pages to search engines.
Distributes “link juice,” or authority, throughout your website.
Indexes linked-to web pages by the keywords used in the hyperlink anchor text.

Poor page copy

As we often say in digital marketing, it’s important to write for readers and not search engines. Keep content light, don’t try to show off knowledge with excessive jargon, and write for readers on an eighth-grade reading level.

In most cases, on-site content is not about publishing, but building awareness around a need. I always suggest placing actionable tips in informational content to provide value.

Also Read: what is the current state of digital marketing ?

Unoptimized images and videos

Speaking of poor page copy, most bloggers still ignore image and video optimization. Unoptimized image file formats and sizes are the most common load time mistakes that deteriorate SEO performance.

All on-site images should be formatted as .jpg, and all vector images as .png.

Always optimize image alt text to position it to rank in a targeted keyword image search. The alternative text is what’s displayed when a browser fails to actually display the image and tells search engines the content of your image.

When optimizing video files, host all of your video files in a single folder and create a video site map for search engines to index your videos. You should optimize the meta description of all video pages with targeted keywords for indexation.

Poor content promotion

This leads us to probably the greatest error that plagues bloggers and stumps small businesses. We’re told that a good piece of content should serve as a natural link magnet and even rank highly based on the merits of the writing itself. To be candid, from experience we’ve discovered this isn’t always true.

Thanks.

We are an india based internet marketing company in surat that delivers passionate and tailored service.

If you want to grow your business using digital marketing and social media marketing get in touch with us [Digital Strikers].

4

Tips To Create SEO Friendly Articles

Tips To Create SEO Friendly Articles

There Are 10 Tips To Create SEO Friendly Articles:

1. Think Before You Write

Think carefully about the message of your piece. What do you want to tell your readers or which central question do you want to answer? What’s the purpose of your article? And what do you want your readers to do at the end of the page?

2. Plan A Structure For Your Blog Post

Every post should have:

some sort of introduction (in which you introduce your topic)
a body (in which the main message is written)
a conclusion (which should summarize the most important ideas or draw a conclusion)

3. Use Paragraphs

There should be a logical reason for starting a new paragraph. Each paragraph should have its own idea or subject. Ask yourself what the main idea of each paragraph is. You should be able to summarize that main idea in only one sentence.

4. Use Headings

Headings also help Google to grasp the main topics of a long post and therefore can help in your ranking. If you want people to find their way through your articles, you should use subheadings to lead people, help them scan your page, and clarify the structure of your articles. Make sure you use your keywords in some of the subheadings, but not in each and every one of them, as it will make the text clunky and unnatural.

5. Use Signal Words

Signal words help people to scan through your text and grasp the main ideas. Let’s say, for example, that there are three reasons for people to buy your product. You should use signal words like first of all; secondly and finally. Also, words like nevertheless, surely and indeed give a clear signal to your readers.

Also Read: what is the current state of digital marketing ?

6. Let Other People Read Your Post

Before publishing your post, let someone else read it first. Ask them whether they understand the main concept of your post and invite them to correct grammatical errors.

Also Read: SEO part that many bloggers miss out doing blogging.

7. Optimize The Length Of Your Article

Make sure your articles have a minimum of 300 words. Google likes long articles, however, if your article is too long – and not so easy to read – it might scare users away. Only try writing long articles when you know you’re a skilled writer.

8. Link To Previous Content

If you’ve already written content on the same topic as your current post, don’t forget to link these posts together. It will make your post stronger because you show some authority on the subject.

9. Add Content Regularly

Regularly adding new blog posts to your website tells Google that your website is alive. If it’s not an active website, Google will crawl it less often, and this might negatively affect your rankings.

10. Use Yoast SEO plugin

Yoast SEO plugin helps you write SEO-friendly and readable blog posts. Start by choosing your focus keyword because this is the most important search term you want people to find this particular page for.

Thanks.

We are an india based internet marketing company in surat that delivers passionate and tailored service.

If you want to grow your business using digital marketing and social media marketing get in touch with us [Digital Strikers].

5

List of Reasons Why You Need SEO

List of Reasons Why You Need SEO

You have heard about SEO. You are convinced SEO works very well for different kinds of online business. What you probably wonder is why it’s so powerful.

Here are the all list:

  1. SEO Is Not A Cost But An Investment

  2. SEO Turns The Spotlight On Your Sales Rockstar

  3. SEO Is A Crucial Part Of Your Marketing Mix

  4. SEO Impacts The Research/Buying Cycle

  5. SEO Pricing Is Variable

  6. SEO Is Never Too Costly!

  7. SEO Isn’t Icing On The Cake – It’s An Important Ingredient

  8. SEO Is More Than Just SEO-Friendly CMS

  9. SEO Can Multiply Your Impact

  10. SEO Keeps You From Missing Out On Free Advertising

Also Read: what is the current state of digital marketing ?

  1. SEO Leverages Social Sharing

  2. SEO Will Help People Find Your Website

  3. SEO Goes To The Heart Of Your Business

  4. SEO Builds Trust & Credibility

  5. SEO Makes You Ubiquitous

  6. SEO Helps Build Your Brand

  7. SEO Is A Long-Term Strategy

  8. SEO Drives Offline Sales

  9. SEO Attracts Relevant Traffic With High Conversion Potential

  10. SEO Is Measurable Marketing

Also Read: which seo part that many bloggers miss out?

  1. Your SEO Consultant Is A ‘Secret Weapon’

  2. SEO Is Cost Effective

  3. SEO Can Be Outsourced To Run Hands-Free

  4. SEO Can Be Made To Work For You

  5. SEO Can Convince Even Skeptics

  6. SEO Provides Endless Opportunity

  7. SEO Beats Paid Traffic

  8. SEO Is Rooted In User Intent

  9. SEO Helps You Capitalize On Weak Competition

Thanks.

We are an india based internet marketing company in surat that delivers passionate and tailored service.

If you want to grow your business using digital marketing and social media marketing get in touch with us [Digital Strikers].

6

The Latest Promotion Trends in SEO 2019

The Latest Promotion Trends in SEO 2019

10 Dominating SEO Trends for 2019

  1. Voice search domination

  2. Video optimization

  3. Mobile-first indexing

  4. Quality content development

  5. Protection of user data

Also Read : what is the current state of digital marketing ?

  1. Seamless user experience

  2. Blockchain for SEO

  3. Influencer marketing

  4. Long and in-depth content

  5. Artificial intelligence

Thanks.

We are an india based internet marketing company in surat that delivers passionate and tailored service.

If you want to grow your business using digital marketing and social media marketing get in touch with us [Digital Strikers].

7

How do you get the keywords that are currently ranking on google search results?

How do you get the keywords that are currently ranking on google search results?

There’s something called “keyword position tracking” or “rank tracking” on Google.

With keyword tracking, you can easily do the following things.

- Find all the keywords that are ranking on Google search results for your website

  • Find a list of keywords that are generating the most amount of traffic from search

Keyword tracking is how you get the information on what are all the keywords that are currently ranking for your website.

There are a couple of tools that can help you easily track your keyword rankings which are mentioned below.

SEMrush

Hands down, this is one of the best SEO tools out there which can help you with position tracking of your keywords. It gives you daily updates as well so you can easily find out if your keyword rankings are going up or down.

You can also do a ton of other things using this tool including;

Keyword analysis and research

Keyword rank tracking

Get a ton of content ideas

Link analysis

Technical SEO

Social media

Paid ads

Website audits and the list goes on

SERP’s Keyword Rank checker

If you’re looking for a free Keyword rank checker tool, this one is just for you. It shows you a ton of details including your keyword rankings along with CPC and search volume data, for any keyword or phrase.

There are a lot more tools such as Ahrefs, SERPWatcher, AccuRanker etc to easily track your keyword positions.

Just make sure to keep the following 2 things in mind if you want to get first page rankings and sustain those rankings even in the long run.

[Note]: You can also find out relevant keywords for your social media marketing.
Constantly update your high traffic pages

You need to make a list of 10 to 20 pages that are sending you the most amount of traffic. Use Google Analytics wisely. Find out all the keywords that are generating you the most search traffic.

That way, you can easily update those pages with relevant and latest information and that content will NEVER get outdated.

Always build relevant links

The best way to sustain your keyword rankings and top rankings for most of your keywords is to build quality links. Google considers backlinks as positive votes so they give a ton of weight age to the pages with relevant links.

Use different strategies like blogger outreach, guest posting, blog commenting etc to build links for your high traffic pages.

Thank You.

For more information, you can consult with Digital Strikers a india based digital marketing company in surat.