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If your website is user-friendly, people won’t be interested in your website. They will navigate back and switch to a new website as per their requirements. Once they are gone 88% of the user will neglect to revisit the website. The best practices are
Consistency: Consistency is a key factor in web design to provide a quality experience to the user. The background, fonts, color, even the tone of writing will have an impact on usability. Every page on your website should be the same layout so that user can understand what kind of information they likely find information on your given page.
Follow Website Accessible Guidelines: About the usage of the tablet has increased to 30% and the usage of mobile devices has increased 78% so that optimizing the website to fit for the respective devices, browsers, and operating systems. Avoid alternating color backgrounds and flashing lights on your website. Check out the web accessibility guidelines and follow them to reach the standards of web usability.
Easy Loading: No matter how well your website is designed. No one likes the website which takes much time to load, even me. Minify the scripts and do not use the script unnecessarily, optimize the images as well.
Stick to Common Design Elements: When people are visiting a website they have certain expectations on your landing page. According to a recent study, these are the most standard elements people expect when they visit a website:
• Logo in the top left of the screen
• Contact information in the top right of the screen
• Horizontal main menu navigation in the header at the top of each page
• The search bar in the header
• Social media follow icons in the footer

The guide provides a step by step way of promoting a web site to search engines and directories. Please note that these are the opinions of the authors and is not based on any scientifically proven data.

ODP Yahoo Directory submission :One of the most important things that you need to do, after completing the website, is submission to popular directories.

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Search Engine Optimization - Why optimize for Google? The answer is simple. Google is the most widely used search engine, and powers over 70% of the searches done worldwide

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SEO is not a one-time event. The tactics you used this year may not work for next year because the search engine algorithms change from time to time. Be patient results may take months, especially if you are newer doing business online. Here are some tips and tactics for web promotion

Don’t do keyword stuffing

These days search engines are sophisticated so there is no need of stuff our content with full of content. If you do so then you are not going to rank well, especially if the content falls within the 300 - 500 word count.

Optimize Your Site Content for Google RankBrain

Google third most important ranking factor is RankBrain algorithm. RankBrain is an artificial intelligence system that helps to analyze what people are searching and how your web page content is suitable for that query to display in SERP results. Let's see how RankBrain algorithm works.

When a user searches for a query in google, then RankBrain turns that query in concepts and display some set of concepts in SERP. If a user is satisfied with your page content then it will uprank that page or else it will try another page for next time. As I said the more you satisfy the user the higher you’ll rank.

Create Great and unique content

You might heard about this phrase "Content is the King". Always write sharable content As you write great content and improve your click-through rate (CTR) then RankBrain tell the google that "Hey Google people love this result so let's boost up this page rank so that user can find it easier". This is why optimizing your content is important.

Steal your Competitors Best Keywords

Finding your competitors keywords is a good move. Use tools like spyfu and to find your competitors keywords. Use the same keywords to create great content. You can do it in two ways

Enter a random keyword into a tool

Or

Find the exact keyword what your competitors are already for.

Of course, you may find some unwanted keywords that don't suit your business just ignore them.

Link to High Authority sites

Here is what HillTop algorithm says when you enter a keyword in google hilltop algorithm helps in finding relevant keywords whose information are more informative about the query. Hilltop is essentially an on-page SEO signal way that tells Google whether or not a page is a "hub" of information. Hubs are determined by the quality and relevancy of that page’s outbound links. The pages that link to helpful resources also tend to be higher-quality than pages that only link to their own stuff.

Use your keywords as anchor text when linking internally.

Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.

Make SEO-friendly URLs.

Use keywords in your URLs and file names, Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it.Use hyphens in URLs and file names not underscore. Hyphens are treated as a "space", while underscores are not.

Embed Long Tail Keywords In Title Tags

This is the one place on a webpage where your keywords MUST be present. Correct use of keywords in the title of every page of your website is extremely important to Google -, particularly for the homepage. If you do nothing else to optimize your site, remember to do this!

Optimized Anchor Tag

The Anchor Title plays a very important role and is seen by most of the search engines. The anchor title should have appropriate keywords. You should try to use the best keywords in your anchor text.

Conclusion

Google especially, love blogs for the fresh content and highly-structured data. 84% of people have purchased a product after reading about it on a blog. 46% of those people were just starting to research product options.