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Updated by Preeti Patil on Jun 06, 2019
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Preeti Patil Preeti Patil
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10 ways of using infulencer marketing

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""Influencer Marketing"" is the 4th most important trend that B2B marketers are looking to opt for in 2019 & almost 48% of them plan to make it an integral part of their marketing strategy (Source: Marketingcharts.com).
Influencer Marketing is important for B2B companies as it saves the huge expense on paid advertising and the referrals & positive word-of-mouth interactions are imperative to the success of B2B marketers. Read on to know more..."

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Using ABM & Influencer Marketing

Using ABM in conjunction with Influencer Marketing fetches optimized revenue for B2B brands from their marketing endeavors.

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2) Exploring the Influencer Personas With Proven Affinity

Influencer persona is an important pre-requisite when it comes to implementing influencer marketing as these are the people who will be in-charge of effectively delivering marketing messages to buying prospects

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3) Use Demographic, Psychographic, Technographic & Firmographic data

Analyzing psychographic, demographic, technographic & firmographic data of the prospects gives precognitive insights about their buying behavior. Prospects To Analyze what they are listening to, reading & watching

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4) Look beyond Social Media

Exploring beyond social footprints & getting in touch with influencers outside social media on promotional events & other social gatherings

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5) Mapping the Influencer Databases

Preparing a record of potential influencers helps in altering content strategy to best engage with them & employing the best ones as brand advocates

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6) Knowing & Respecting Boundaries

The marketers should respect the decision of influencers & build a flexible & symbiotic relationship.

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7) Engage With An Array Of Potential Influencers On A Brand-Led Podcast

Podcasting is a way to engage with influencers & prospects at the same time.

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8) Educating Influencers

Influencers & marketers can together create more conversion oriented campaigns before influencers start promoting them across omnichannel.

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9) Leverage Creativity & Humor

Engage with influencers in a humorous way while podcasting & create influential pieces of content that are interesting to read.

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10) Allow influencers to solely advocate business ideas

Influencers should be given some autonomy for promotions as well.