Knotch Inc
The rise in popularity of content marketing in recent years continues to bring brands closer to their audiences and expand the very definition of what content can be. In 2018, branded content goes far beyond a simple article or video on a dedicated page. In this year alone, we’ve seen content ranging from 360˚ videos to interactive video game experiences, and that’s just the start.
The rise in popularity of content marketing in recent years continues to bring brands closer to their audiences and expand the very definition of what content can be. In 2018, branded content goes far beyond a simple article or video on a dedicated page. In this year alone, we’ve seen content ranging from 360˚ videos to interactive video game experiences, and that’s just the start. Innovation in content from brands, agencies, and publishers is constantly evolving, and shaping how we as consumers communicate with brands daily. This brings up a salient question: how can we know what makes a piece of content successful if the space is always changing and growing?
Knotch is the independent content intelligence platform that helps CMOs and their teams measure and impact the outcome of their content efforts via real-time.
