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Updated by Renaissance Marketing on Nov 29, 2019
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Digital Marketing Richmond VA

Renaissance Marketing was formed in 2017 through a need for high quality marketing service and most-notable, a gap in the marketplace in Virginia

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Renaissance Marketing | Digital Marketing Richmond VA

Marketing has always been part art, part science. Both are needed to get ROI from your marketing investment.

• The art. You develop buyer personas that describe the characteristics of your customers. Then your copywriters and designers use their artistic talents to build campaigns to reach these personas. If their messages don’t generate sales or if you have got updates to share, the changeability of marketing – an artistic characteristic – allows you to revise and create new material.

• The science. Data drives results. You created personas after reviewing sales data and surveying customers. You may use A/B testing to decide which campaign will resonate more strongly with your target audience. Marketing, especially in the digital space gives you access to immense amounts of data for measuring how customers react to your efforts.

Companies are investing a lot in digital marketing in response to the expansion of on-line activity. A recent marketing survey shows leaders intend to spend over 50% of their budget on digital activities in the next five years. Traditional marketing like trade deals or consumer promotions remains relevant, but digital marketing is expected to reach $120 billion by 2021, increasing about 11% each year.

Although the transition to the digital age has opened doors to more diverse and global audiences, it has also brought complexity to the marketing process. People can now respond to your marketing messages at any time through their phone, computer, tablet or laptop. Real or perceived ‘errors’ can quickly become ‘viral’ in the digital world. You need to understand how to interact and adjust quickly to remain relevant and successful.

The "Renaissance Marketing" in Richmond, Virginia agency, has the knowledge, experience, and tools to help.

Where do we start? — with a conversation designed to understand your needs and your goals.

• We’ll review your current digital marketing footprint – your website, your communications (emails, blogs) and your social media presence.
• We’ll come to the first meeting prepared with a basic understanding of your industry, your customers’ pain points, and initial recommendations about a program to get in front of customers.

Together, we’ll build a strategy and an action plan for enriching your digital marketing program.
Here are some of the tools we’ll use:

• Search Engine Optimization
You may have top-notch service and exceptional product quality, but your business won’t grow if potential customers don’t know about you. The Renaissance Digital Marketing team can assist you dominate the search landscape by:
o Optimizing searches through meta-titles, descriptions, and keywords for your website
o Creating local directory listings to get links to your site

• Paid Search Engine Marketing
When a potential customer searches for your product or service, paid search tools make sure your site is at the top of the list.
o Pay-per-click (PPC) sponsorships mean you’ll pay each time a potential customer clicks on your link.
o Cost-per-impression (CPM) is less commonly used but these programs are structured so you pay when your ad or site link is displayed.

• Programmic Display Advertising
Instead of manually searching for online publications or websites your target audience might visit, you can invest in programmic display advertising. Media buying can become automated (within a defined budget) and reach your audience almost immediately.
o A potential customer clicks on a web page.
o The page publisher puts up the ad scope for auction.
o The advertiser with the largest bid gets the space.
o The ad is delivered, sometimes while the customer is still on the page.
o The potential customer can click on the ad and head to your website.

• Content Coaching
The "Renaissance Marketing" in Richmond can give counsel concerning a way to creat your content helpful for potential customers. Blog posts, infographics, videos, and podcasts are great tools for boosting your digital presence. You can educate customers concerning your merchandise and services and demonstrate you’re a reputable supply of data – an organization that gives price. Behind the scenes, your creative and IT teams can ensure content images and coding will deliver strong search results.

Ready to get more from your marketing dollars and boost your online presence? Contact us today to line up a convenient time to connect.

Digital Marketing Richmond VA | Renaissance Marketing

Renaissance Marketing provides** digital marketing in Richmond VA**. We are an SEO company with a proven record of increasing online exposure. Call us today!

Digital Advertising Agency Richmond, VA | Renaissance marketing

Everyone knows Advertising Agency Richmond, VA as an industry leading search engine optimization company, but we have also been a fully-integrated Advertising Agency Richmond for the past 13 years.

Digital Marketing Richmond VA | Renaissance Marketing

Renaissance Marketing provides digital marketing in Richmond VA. We are an SEO company with a proven record of increasing online exposure. Call us today!

5

Digital Advertising Agency Richmond, VA | Renaissance marketing

Digital Advertising Agency Richmond, VA | Renaissance marketing

At advertising agency richmond, we believe that building a digital presence is much like building a house. It starts with a strategic set up and solid foundation. From there, we have a tendency to build from the bottom up with purposeful design and custom code. Finally, we optimize digital ecosystems to assist brands grow Plan. Advertising Agency Richmond is a full service advertising agency that builds brands, refreshes previous ones, produces creative in house and gets results.Our goal is easy results for our clients. We love what we do and welcome any challenge.

One of the greatest advantages of hiring a local agency is the solid bond we create with our customers. We do the due diligence to understand your business and industry before we go through our procedures. We want to be as thorough as possible to generate the best results.

The scope of services we offer are bigger than local, however. From inventive ideas to tireless execution, our services cover all parts of the inbound and outbound advertising processes. Our projects are completely coordinated; site, promoting, video, email, SEO, because we are a Richmond Advertising Agency – we use digital marketing programs cooperating flawlessly to achieve your objectives.

Advertising And Marketing Plan:
The essential part of advertising agencies is the making of a promoting and advertising design particular to your business, item and brand. An Advertising Agency in Richmond will work with your business, set budget on spending plans and create advertising and showcasing efforts to fulfill your business’ needs. Advertising Agencies pull this together to give an innovative and convincing strategy to connect with your potential customers and motivate them to purchase your item or service.

Some important things those are important for advertising agency richmond:

1.Graphic Design, Copywriting and Printing
2.Digital Marketing
3.Following Results

There are diverse kinds of advertising agencies. Some of the types include:

Retainer agencies: this sort of agency offers its service on associate hourly premise. The expense is charged by the work done.

In-house agencies: These are assets possessed totally by the company/client. They can serve totally different customers, however with the immediate responsibility of the present client.
Full service agencies are hired and coordinate exceptionally talented employees with different responsibilities, a copywriter who can communicate beautifully combined with a graphic designer to help in a website architecture for example.

Full Service Creative Agency Services include:

*Advertising Campaign Development and Management
*Marking Campaign Design, Development and Management
*Website architecture and Content Management
*Mobile Site Design and Development
*Email Marketing Services
*Video and Animation Design and Production
*Promoting Collateral Design and Production
*Public exhibition Display Design, Production and Logistics

Advertising Agency Richmond means we also give you excellent reporting and analytics that can be used to learn more about the people who are interested in your brand and how they react to your ads. We study those analytics to report back to you and to form new assets within the future that perform even higher.

Initially, you have to understand what you need. What are your business targets and objectives? You need to have a understanding of what you need to achieve so as to share your vision with us. When you acknowledge what that vision is, you'll be able to begin looking for bureau partner that may match utterly.

6

Digital Marketing Richmond VA | Renaissance Marketing

Digital Marketing Richmond VA | Renaissance Marketing

Digital Marketing Richmond VA,
Marketing has always been part art, part science. Both are needed to get ROI from your marketing investment.

• The art You develop buyer personas that describe the characteristics of your customers. Then your copywriters and designers use their artistic talents to build campaigns to reach these personas. If their messages don’t generate sales or if you have got updates to share, the changeability of marketing – an artistic characteristic – allows you to revise and create new material.

• The science Data drives results. You created personas after reviewing sales data and surveying customers. You may use A/B testing to decide which campaign will resonate more strongly with your target audience. Marketing, especially in the digital space gives you access to immense amounts of data for measuring how customers react to your efforts.

Companies are investing a lot in digital marketing in response to the expansion of on-line activity. A recent marketing survey shows leaders intend to spend over 50% of their budget on digital activities in the next five years. Traditional marketing like trade deals or consumer promotions remains relevant, but digital marketing is expected to reach $120 billion by 2021, increasing about 11% each year.

Although the transition to the digital age has opened doors to more diverse and global audiences, it has also brought complexity to the marketing process. People can now respond to your marketing messages at any time through their phone, computer, tablet or laptop. Real or perceived ‘errors’ can quickly become ‘viral’ in the digital world. You need to understand how to interact and adjust quickly to remain relevant and successful.

The "Renaissance Marketing" in Richmond, Virginia agency, has the knowledge, experience, and tools to help.

Where do we start? — with a conversation designed to understand your needs and your goals.

• We’ll review your current digital marketing footprint – your website, your communications (emails, blogs) and your social media presence.
• We’ll come to the first meeting prepared with a basic understanding of your industry, your customers’ pain points, and initial recommendations about a program to get in front of customers.

Together, Digital Marketing Richmond VA will build a strategy and an action plan for enriching your digital marketing program.

Here are some of the tools we’ll use:

• Search Engine Optimization
You may have top-notch service and exceptional product quality, but your business won’t grow if potential customers don’t know about you. The Renaissance Digital Marketing team can assist you dominate the search landscape by:
o Optimizing searches through meta-titles, descriptions, and keywords for your website
o Creating local directory listings to get links to your site

• Paid Search Engine Marketing
When a potential customer searches for your product or service, paid search tools make sure your site is at the top of the list.
o Pay-per-click (PPC) sponsorships mean you’ll pay each time a potential customer clicks on your link.
o Cost-per-impression (CPM) is less commonly used but these programs are structured so you pay when your ad or site link is displayed.

• Programmic Display Advertising
Instead of manually searching for online publications or websites your target audience might visit, you can invest in programmic display advertising. Media buying can become automated (within a defined budget) and reach your audience almost immediately.
o A potential customer clicks on a web page.
o The page publisher puts up the ad scope for auction.
o The advertiser with the largest bid gets the space.
o The ad is delivered, sometimes while the customer is still on the page.
o The potential customer can click on the ad and head to your website.

• Content Coaching
The "Renaissance Marketing" in Richmond can give counsel concerning a way to creat your content helpful for potential customers. Blog posts, infographics, videos, and podcasts are great tools for boosting your digital presence. You can educate customers concerning your merchandise and services and demonstrate you’re a reputable supply of data – an organization that gives price. Behind the scenes, your creative and IT teams can ensure content images and coding will deliver strong search results.

Ready to get more from your marketing dollars and boost your online presence? Contact us today to line up a convenient time to connect.

Digital Advertising Agency Richmond, VA | Renaissance Marketing

Everyone knows Advertising Agency Richmond, VA as an industry leading search engine optimization company, but we have also been a fully-integrated Advertising Agency Richmond for the past 13 years.

Digital Marketing Richmond VA | Renaissance Marketing

Renaissance Marketing provides digital marketing in Richmond VA. We are an SEO company with a proven record of increasing online exposure. Call us today!