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Updated by Catherine Morgan on Oct 02, 2018
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Guest Blog Posts

Guest posts on other people's blogs.
As Rates of Depression Rise in Entrepreneurs, We Need to Keep Talking About It

As rates of depression in entrepreneurs rise, the rest of us need to keep talking about it. That’s where The Depression Discussions comes in—and hopes to make a big difference.

3 Examples of Short Video Formats to Grow Your Business | Business Unplugged | Carol Roth

But, as I have written before, video is here to stay – and it can be a great marketing tool for a small business owner. I thought it might be helpful to give you some examples of how to do it easily and effectively.

How to Have an Easier Time Talking About What You Do | Business Unplugged | Carol Roth

As a service provider, especially a solo practitioner, you can get really stuck talking about what you do. There are a few reasons for this:

  • You find talking about yourself uncomfortable because you were told at a young age not to call attention to yourself
  • You might be new in your business and trying a few different things, hoping to see what works for clients
  • You may feel what you do isn’t that special and anyone could do it
  • You might think that you work your magic differently with each client so you can’t give an example of your “typical” project
  • I think we’ve all struggled through some (if not all) of these, but I have had some interesting conversations with my solo consultant clients recently, and I hope this information will be helpful for you, too.
The Consultant's Dilemma: You Care More Than They Do | Business Unplugged | Carol Roth

The consultants I know care deeply about their clients, and are committed to bringing the most value they can to a consulting project.

The problem is that sometimes a client doesn’t have the appetite for change they said they did, and might not follow through on your recommendations – even when they said they would.

Driving Traffic: The Key Component to Making Your Website Work for You | Business Unplugged | Carol Roth

There seems to be a misconception that a good website will be a lead magnet and do your marketing for you without any ongoing effort on your part. This is simply not true. You need to entice people to visit - consistently.

If It's Easy to Go Big, Consider Going Small | Business Unplugged | Carol Roth

Automation is a great thing. The fact that as a solo consultant I can have a global reach boggles my mind some days.

However, in this age when you can email hundreds or thousands with the touch of a button, I find myself leaning toward old-school tactics and reaching out to specific individuals with a customized “ask.”

Compare and Despair: Entrepreneurs and Depression | Business Unplugged | Carol Roth

Depression rates are higher in entrepreneurs and creatives than the general population. According to the U.S. Center for Disease Control (CDC), suicide rates went up more than 30% in half of states since 1999.

Discipline Disappears: How Motivation Actually Works | Business Unplugged | Carol Roth

It seems like a lot of small business owners are trying to just push through these days. I am hearing so many stories about loss of motivation, overwhelm, and exhaustion.

My post “The Grind, Sh*t Sandwiches, and Other Inconvenient Truths” was a tough love post about surviving the slow slog. In this post, I want to explore what can be the engine for sustaining motivation.

5 Questions to Ask Yourself When Recommitting to Your Business | Business Unplugged | Carol Roth

I’ve spoken with several solo consultant clients recently who after considering exiting their businesses, instead decided to recommit to them.

I have found myself repeating the same things again and again, so I thought some of you might find these questions and tactics helpful.

Email Carpet-Bombing and Other Business Blunders | Business Unplugged | Carol Roth

Who else gets an almost violent reaction to being bombarded with emails from certain professionals?

Yes, you could unsubscribe, but there is usually some topic they cover that is of interest. Unfortunately, there is also a deluge of other stuff that is seemingly unrelated…

I’m going to call it email carpet-bombing because that’s what it feels like.

The Grind, Sh*t Sandwiches, and Other Inconvenient Truths | Business Unplugged | Carol Roth

Seeing the ads on Facebook or other social media platforms about coaches who quit their day jobs, went through some brief hardship, and then made millions (supposedly) can really ruin your day.

3 Boundaries You Need in Your Business | Business Unplugged | Carol Roth

When you’re starting and growing a business, boundaries can become fluid or nonexistent. I was talking with a former entrepreneur who recently took a corporate job, and she commented that one of the things she likes is there is now an end to the day for her.

Do You Hate Doing Video? Me Too. Get Over It. | Business Unplugged | Carol Roth

The first time you see and hear yourself on video can be jarring. You might think, “I don’t really sound like that!” or “Maybe I should get some ‘work’ done after all…”

A Social Media Etiquette Refresher | Business Unplugged | Carol Roth

Some of you may not know that I built my relationship with Carol on Twitter, and later by meeting her in person. This has been a long-term, profitable relationship for those of you who dismiss the ROI of social media.

Paid Content Promotion: Specificity Is Everything. | Business Unplugged | Carol Roth

How well do you know your ideal client? Can you describe them in detail? When you describe them to another person, would that person say, “That’s me!” or “That sounds like my sister.” There can be a huge payoff for taking the time to get crystal clear on who you work with – and who you don’t.

Your Competition Isn’t Who or What You Think It Is | Business Unplugged | Carol Roth

My last corporate job was at Deloitte. Did we think the other global consultancies were our competitors? Absolutely! And it was true.

How to Have Profitable and Enjoyable Client Enrollment Calls | Business Unplugged | Carol Roth

I had the worst experience being the prospect on a client enrollment call last week. It was all I could do not to write a rant post tagging the company involved. It was a train wreck that spiked my blood pressure and pissed me off for days.

Case Study: Speaking for Free Can Have a Big Payoff   | Business Unplugged | Carol Roth

In the speaking world there are two tracks: paid speaking and free speaking. You either get paid to speak or speak to get paid.

Entrepreneur: Know Thyself | Business Unplugged | Carol Roth

I have learned one of the most important characteristics for success as an entrepreneur is self-knowledge. Having a complete and accurate understanding of your best skills, what you like to do, how you like to work, and what you shouldn’t be doing is critical.

Being “The Wizard” May Be the Problem | Business Unplugged | Carol Roth

You’ve probably seen The Wizard of Oz one or ten times. You probably remember when the frightening wizard is revealed as a mere timid man with lots of bells and whistles. This image jumps to mind for me for many entrepreneurs.

Communication Skills: Brutally Honest Is Just Brutal | Business Unplugged | Carol Roth

However, with verbal communication, especially when communicating something awkward or difficult, there are some considerations you should take into account. And some best practices you should follow.

Change One Word and Feel Better Immediately | Business Unplugged | Carol Roth

As you’re thinking about the things you would like to change over the upcoming year, I’d like to add one suggestion. It’s a very simple thing, but can make a big difference over time.

Over 4,300 Views on LinkedIn – What? | Business Unplugged | Carol Roth

My most recent article published through LinkedIn’s blogging platform has over 4,300 views. How did that happen?

Honestly, I wish I knew so I could replicate it. But social media is its own animal and sometimes you post the right content at the right time.

Or you get lucky.

That said, here’s what I think I did right

Your Website Isn’t For You | Business Unplugged | Carol Roth

I was having a call with a small business owner client the other day, and she told me her former colleague had started a consulting business and sent her the link to his new website. There’s nothing particularly unusual about that, but she then shared that when she looked at the website, she had no idea what services he provided, or what kinds of clients he worked with.

She then said, “He wrote it for himself.”

Busyness Is Not the Right Metric | Business Unplugged | Carol Roth

The working title of this post was “The Badge of Busyness Is BS,” which pretty much sums up what I think about busyness in general, and the term crazy-busy specifically.