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Updated by Catherine Morgan on Apr 05, 2018
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Guest Blog Posts

Guest posts on other people's blogs.
3 Boundaries You Need in Your Business | Business Unplugged | Carol Roth

When you’re starting and growing a business, boundaries can become fluid or nonexistent. I was talking with a former entrepreneur who recently took a corporate job, and she commented that one of the things she likes is there is now an end to the day for her.

Do You Hate Doing Video? Me Too. Get Over It. | Business Unplugged | Carol Roth

The first time you see and hear yourself on video can be jarring. You might think, “I don’t really sound like that!” or “Maybe I should get some ‘work’ done after all…”

A Social Media Etiquette Refresher | Business Unplugged | Carol Roth

Some of you may not know that I built my relationship with Carol on Twitter, and later by meeting her in person. This has been a long-term, profitable relationship for those of you who dismiss the ROI of social media.

Paid Content Promotion: Specificity Is Everything. | Business Unplugged | Carol Roth

How well do you know your ideal client? Can you describe them in detail? When you describe them to another person, would that person say, “That’s me!” or “That sounds like my sister.” There can be a huge payoff for taking the time to get crystal clear on who you work with – and who you don’t.

Your Competition Isn’t Who or What You Think It Is | Business Unplugged | Carol Roth

My last corporate job was at Deloitte. Did we think the other global consultancies were our competitors? Absolutely! And it was true.

How to Have Profitable and Enjoyable Client Enrollment Calls | Business Unplugged | Carol Roth

I had the worst experience being the prospect on a client enrollment call last week. It was all I could do not to write a rant post tagging the company involved. It was a train wreck that spiked my blood pressure and pissed me off for days.

Case Study: Speaking for Free Can Have a Big Payoff   | Business Unplugged | Carol Roth

In the speaking world there are two tracks: paid speaking and free speaking. You either get paid to speak or speak to get paid.

Entrepreneur: Know Thyself | Business Unplugged | Carol Roth

I have learned one of the most important characteristics for success as an entrepreneur is self-knowledge. Having a complete and accurate understanding of your best skills, what you like to do, how you like to work, and what you shouldn’t be doing is critical.

Being “The Wizard” May Be the Problem | Business Unplugged | Carol Roth

You’ve probably seen The Wizard of Oz one or ten times. You probably remember when the frightening wizard is revealed as a mere timid man with lots of bells and whistles. This image jumps to mind for me for many entrepreneurs.

Communication Skills: Brutally Honest Is Just Brutal | Business Unplugged | Carol Roth

However, with verbal communication, especially when communicating something awkward or difficult, there are some considerations you should take into account. And some best practices you should follow.

Change One Word and Feel Better Immediately | Business Unplugged | Carol Roth

As you’re thinking about the things you would like to change over the upcoming year, I’d like to add one suggestion. It’s a very simple thing, but can make a big difference over time.

Over 4,300 Views on LinkedIn – What? | Business Unplugged | Carol Roth

My most recent article published through LinkedIn’s blogging platform has over 4,300 views. How did that happen?

Honestly, I wish I knew so I could replicate it. But social media is its own animal and sometimes you post the right content at the right time.

Or you get lucky.

That said, here’s what I think I did right

Your Website Isn’t For You | Business Unplugged | Carol Roth

I was having a call with a small business owner client the other day, and she told me her former colleague had started a consulting business and sent her the link to his new website. There’s nothing particularly unusual about that, but she then shared that when she looked at the website, she had no idea what services he provided, or what kinds of clients he worked with.

She then said, “He wrote it for himself.”

Busyness Is Not the Right Metric | Business Unplugged | Carol Roth

The working title of this post was “The Badge of Busyness Is BS,” which pretty much sums up what I think about busyness in general, and the term crazy-busy specifically.

All Trick and No Treat: Beware These Ghoulish Clients | Business Unplugged | Carol Roth

Clients come in all shapes and sizes and costumes. As today is Halloween, I thought we should explore the particularly ghoulish kinds of clients – the ones you want to try to avoid, if at all possible.

You Hit the Wall in Your Business – Now What? | Business Unplugged | Carol Roth

As a business consultant to consultants, I have found that prospects don’t look for my strategy and accountability services when they’re starting their businesses, as I had initially thought.

What LinkedIn Recommendations Do and Don’t Do for Your Business | Business Unplugged | Carol Roth

I have had some interesting experiences with LinkedIn recommendations recently. Most LinkedIn experts will tell you that all professionals need to have recommendations in their profiles and I agree with that. But are LinkedIn recommendations important for small business owners?

I think they are. If you’re a solo service provider, as many of the readers of this blog are, LinkedIn recommendations can give a prospective client some insights as to what they can expect if they work with you.

The language that a happy client uses may resonate with a prospective client. The prospect may think, “That’s my situation!” and feel confident that you can help them as well. Then, your sales conversation goes much more smoothly.

Living My Values Halved My Fee | Business Unplugged | Carol Roth

This doesn’t happen often, but it has happened more than once. In each case, I gave my client my best advice, which was counter to my financial interest.

It was hard to do, but I slept better knowing that I had done the right thing.

Let me explain.

Because I am confident in the results that I help clients get, I work on contingency with many of my career transition clients.

Five Mid-Day Mojo Boosters | Business Unplugged | Carol Roth

It’s Tuesday, but it feels like a Monday. Your get-up-and-go, got up and went. You have lots to do, but are struggling and not getting much done.

We’ve all been there.

As entrepreneurs, we ride the roller coaster of ups and downs. Some days we jump out of bed, and some days we wish we could stay under the covers.

So, what can you do to jump-start your energy? Here are five suggestions to help you get your mojo back:

5 Ways to Sanity Check Your New Service Offering | Business Unplugged | Carol Roth

If you have a business that makes and sells physical products, you’ll want to come back tomorrow. I know zero about that. BUT if you’re a consultant and want to launch a new service offering, I can definitely help you.

Agency and the Gig Economy: Don’t Be an Idiot |

Not one – but TWO clients sent me this article “The Gig Economy Celebrates Working Yourself to Death,” published in The New Yorker, wondering what I thought about it.

In fact, I had lots of thoughts about it, and my blood pressure hasn’t been this high since I almost stroked out at my last job before leaving to start my business.

My immediate response to both clients was, “As opposed to 70 hours per week of white-collar indentured servitude?” Both sent an LOL response because they had experienced that – and then been unceremoniously let go by ungrateful employers.

Working with a Designer: 5 Essential Tips to Get the Best Results

Working with a designer can help you create a polished website or a visually appealing piece of sales collateral. But like the old joke about the United States and England being two countries separated by a common language, you may find that you and your designer use slightly different terminology or you have divergent views on the importance of certain tasks.

So, what are the real benefits of working with a designer and why should you engage with one? Emmy-nominated art director Jill Fiore says, “A good designer is also a visual problem solver. They can prioritize things in an eye-catching optical hierarchy of importance, whether it is for a website, a promotional piece, an app, a presentation or a logo.”

Working with a talented designer can be a great experience—if you know what to do. To help make sure that your project comes in on time and on budget, here are some things you need to think through when you are working with a designer.

Opportunity Cost: Your Time Is Precious

As a small business owner, especially a new business owner, you may feel like you don’t have a lot of money – but you have plenty of time.

This is a big mistake! Your time is also a precious resource that needs to be allocated appropriately and, more importantly, consciously.

What you may not be taking into account is that time you spend on one thing ensures that you are not able to spend time on something else. This is called “opportunity cost.”

Solo Business Owner? It Still Takes a Village.

I’ve had the same conversation with no fewer than five solo business owners over the last week. Whenever that happens, I know the topic is something we should cover here on Business Unplugged. My specialty is working with solo consultants and helping them find great clients and build sustainable businesses. There seems to be a pattern that most of them follow.

Initially, they are excited to be their own boss and be in charge. They think they have the knowledge they need to run a business because they are competent in their area of expertise.

They couldn’t be more mistaken.

Good Boundaries Make Good Clients

I know you have heard the phrase “Good fences make good neighbors.” I want to tell you that good boundaries also lead to good clients – and happier entrepreneurs.

I have learned a couple of really important things about boundaries over the last two weeks. I have learned the importance of not bending over backwards to help clients with either time or money. And definitely not both at the same time. This leads to a cranky entrepreneur.