Listly by Sarkis Hakopdjanian
Have you thought about Facebook advertising?
Are you wondering how to create Facebook Ads?
We wrote this article to help you learn how to create Facebook ads in 5 easy steps.
To learn more, please read Facebook Advertising: How to Create Facebook Ads
Source: https://business-clinic.ca/facebook-advertising/
The first decision that Facebook Ads Manager asks you to make is: what’s your marketing objective?
Facebook Ads are designed to help you achieve one of three campaign objectives: awareness, consideration, or conversion.
Deciding your marketing objective affects how Facebook displays your ad to help you achieve your goal.
Once you’ve set your campaign marketing objectives, you can start to segment your audience into groups within the ad sets. You can create multiple ad sets that focus on different audiences.
For example, if you offer health services for seniors and also for parents with young kids, you can create two different audience categories. By creating two different ad sets, you can create different ads that are relevant to each audience segment. Ads that are more relevant have higher success than generic ads for everyone.
Facebook’s extensive information database allows you to create highly focused audience segments based on various demographic and psychographic information, such as:
Since you can save your audience segments as ad sets, you can experiment with the different segmentation options to find the best audience for your business. After conducting various tests, you may be surprised by which audience segment is most receptive to your ads.
When selecting your budget, you have two options to choose from:
You can also choose specific budget spending options, such as your bid strategy, whether you’ll get charged per view (impression) or per click (engagement), and even what time of day your ads will be displayed.
If you already have an audience of followers, you can review the analytics of when they’re using Facebook to determine the best time to display your ads.
The average cost-per-click on Facebook ads in Canada is about $1.
You can either use an existing Facebook post that your Business Page has already created and published, or you can create an entirely new post. Facebook’s algorithms favour posts that have higher levels of engagement, so it helps to use posts that have already been published and are well received.
Next, you can decide the format for how your Facebook advertisement will be displayed. There are five ad formats that Facebook uses, including:
Once you launch your Facebook Ad campaign, it’s important to review the performance metrics of your campaign using Facebook’s Ads Manager.
When logged into your Ads Manager dashboard, select the campaign that you want to view, then click on the “View chart” link found either below the campaign name, or on the far right-hand side.
You may have an idea of what you think will work well, but only the results can validate that idea. If your ads are performing well, continue with your plan. If your ads are not performing well based on your goals, consider pausing your campaign and re-evaluate your strategy.
To learn more, please read Facebook Advertising: How to Create Facebook Ads