At the same time, there are some limitations and features of social media marketing that should be considered for an objective assessment of the prospects of promotion:
the first results will not appear immediately, because there is no direct advertising message, and the promotion is based on social connections;
for maintaining the interest of existing users and the attraction new ones, the content should be constantly updated;
flexibility and high complexity of the advertising campaign make it difficult to preliminary budget calculation;
100% achievement of the desired result cannot be guaranteed;
low literacy or unfair content can lead to the loss of a significant portion of subscribers;
a sufficiently large number of users tries to ignore any advertising groups;
certain areas of business, such as B2B, manufactured goods or services are poorly promoted using SMM.