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Updated by socialsky on May 18, 2019
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Advantages and Disadvantages of Social Media Marketing

SMM has its advantages and disadvantages that you need to know and take into account before planning and implementing an advertising campaign.




Among the attractive aspects of marketing in social media are the following:
 the user confidence in SMM messages is higher than in ordinary advertising information;
 the opportunity to appeal to representatives of the target audience from different countries and regions;
 the opportunity to expand the number of potential customers at the expense of social media users who may be immune to other marketing tools;
 segmentation of the target audience, if necessary, according to various criteria, which gives a higher quality of reporting information;
 the price of promotion in social media is significantly lower than the cost of an advertising campaign in the press or on television;
 real-time feedback allows you to flexibly change the conduct of an advertising campaign depending on the reaction of the target audience;
 the possibility of communication with customers, that doesn’t require the installation of anything software;
 the high speed of content distribution among interested users.




At the same time, there are some limitations and features of social media marketing that should be considered for an objective assessment of the prospects of promotion:
 the first results will not appear immediately, because there is no direct advertising message, and the promotion is based on social connections;
 for maintaining the interest of existing users and the attraction new ones, the content should be constantly updated;
 flexibility and high complexity of the advertising campaign make it difficult to preliminary budget calculation;
 100% achievement of the desired result cannot be guaranteed;
 low literacy or unfair content can lead to the loss of a significant portion of subscribers;
 a sufficiently large number of users tries to ignore any advertising groups;
 certain areas of business, such as B2B, manufactured goods or services are poorly promoted using SMM.




As you can see, all depends on your business and specific situation. If you decide that you need to promote your business in social media, then you can use the services of SocialSky. SocialSky provides a full range of services in the field of digital marketing and web analytics. Highly qualified specialists will develop an optimal strategy for promoting your business in social media and will provide comprehensive recommendations on all issues of interest. If you value a high result and impeccable quality, contact SocialSky.
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