Mike Monroe
Who are your marketing to? Who is your IDEAL customer? It's your job as a small business owner to know your customer -- inside and out.
Just as athletes log thousands of hours in preparation for an event, a business owner must also invest time before their launch.
Let's face it -- doing research might not be as fun as other things in your business process... but it's essential.
The assembly of your research into a story that resonates with your more specific consumer? Is what copywriting is all about.
Imagine targeting everything you to... to one person. Writing to one person. Pitching to one person. Advertising to one person. ...here's how to find out who that ONE person is.
To create content that will build your business, you must understand the people you want to reach.
Read how being featured on the cover of Oprah's magazine almost cost this author his business...
It's nearly impossible to have a winning sales strategy if you don’t know what the "Ideal Customer Profile" looks like.
Here are 8 ways to answer those inevitable questions like "who is your target audience?" --and-- "Who is your ideal customer?"
