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Updated by Mike Monroe on Nov 01, 2016
Headline for Creating Customer Profiles for your Business
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Mike Monroe Mike Monroe
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Creating Customer Profiles for your Business

Who are your marketing to? Who is your IDEAL customer? It's your job as a small business owner to know your customer -- inside and out.

A 6-Step Content Marketing Research Process

Just as athletes log thousands of hours in preparation for an event, a business owner must also invest time before their launch.

Research Ain’t Easy (But it’s Necessary)

Let's face it -- doing research might not be as fun as other things in your business process... but it's essential.

The Best Damn Copywriting Advice

The assembly of your research into a story that resonates with your more specific consumer? Is what copywriting is all about.

Finding Your ONE Person

Imagine targeting everything you to... to one person. Writing to one person. Pitching to one person. Advertising to one person. ...here's how to find out who that ONE person is.

Three Steps to Creating Audience Archetypes

To create content that will build your business, you must understand the people you want to reach.

How Oprah Nearly Killed My Business

Read how being featured on the cover of Oprah's magazine almost cost this author his business...

6 Steps to Creating Your Ideal Customer Profile

It's nearly impossible to have a winning sales strategy if you don’t know what the "Ideal Customer Profile" looks like.

Creative Ways To Profile Ideal Customers

Here are 8 ways to answer those inevitable questions like "who is your target audience?" --and-- "Who is your ideal customer?"