SocialHRCamp Vancouver (May 10, 2013)

This session will discuss the marketing fundamentals that recruiting professionals need to know in order to build a communications strategy and effective brand both inside and outside the organization. Topics will include lead generation/nurturing, message creation and targeting, social media tools and tactics, content marketing and engagement best practices.

Learning objectives:

· How to translate core consumer marketing concepts into an organization's strategic recruiting framework & functional responsibilities

· How to work with marketing and other functional areas like PR & Communications to support overall brand objectives as a talent leader

· How to target, message and measure impact of campaigns & initiatives to targeted populations/demographics inside and outside the organization

Facebook allows you to connect with over 9 million Canadians who log on to Facebook every day. You can either ignore this fact or take this trend seriously and develop an industry leading Facebook recruiting strategy. This particular session will show you how your organization can use Facebook to build a viral brand and start recruiting passive candidates in just 6 months. This session will be led by Shahid Wazed who built a talent pool of over 10,000 applicants for the City of Edmonton on Facebook in just 6 months!

With so many great companies to choose from, it's sometimes hard not to fall victim to the "us too!" mentality when describing your company's brand and the unique benefits of your company culture. Relying on one thing that makes your organization unique is no longer effective. This workshop-style session will focus on helping you create your "secret sauce" – the combination of unique and value-added elements relating to who you are and what you offer as an employer that will help you stand out in a competitive hiring market. We'll vet your results through a test to ensure that potential hires actually give a damn! Lastly, we'll explore how to effectively communicate your secret sauce via social media to help you attract the talent you are looking for.

Social media allows you to connect with a targeted audience instantly, whether through open-source platforms like Facebook, Google+, Twitter and LinkedIn or closed-source like Yammer and Chatter. The concept of crowdsourcing leverages the expertise, interests and enthusiasm of a large audience to help solve key challenges and problems. Just think about the power that crowdsourcing can have on HR. In this session we will explore what crowdsourcing is, how HR can go about successfully crowdsourcing to drive business value for HR and look at case studies that showcase crowdsourcing in action.

This workshop will walk you through the world of social media and how you can make it work for you! As a working professional there is a fire hose of knowledge that can be found online, but how can you use it to stay connected? Build you network? and stay on top of industry news. We will dive into steps you can take to tackle the world of social media and how you can build your online presence as a HR professional. We will be diving into the following networks, LinkedIn, Twitter, Facebook, SlideShare and Pinterest. Walk away with key actions you can take and start using social media for your benefit!

In a talent-centric market, standard job postings just aren't delivering results to companies competing for talent. This session will revolve around the job posting revolution, and how top companies are reinventing their job descriptions to attract top talent on social media and job search engines. Moving away from the text only job description into a world of content, sharing, and social media.

The Objectives are to:
- Discuss various job posting methods and how companies are improving their results
- Explore examples from market leading companies
- How to be successful with creative job descriptions
- Important metrics
- Create an example job ad