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Updated by Jonathan Spratt on May 06, 2019
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8 Tips to Build Great Job Descriptions

Take a look at 8 of the best practices for building effective job descriptions, and 8 pitfalls to avoid.


1. Include Competencies

1. Include Competencies

Competencies on your job descriptions ensure consistency and that all essential skills and behaviors are effectively measured in potential employees.


2. Highlight the 'must have' components early.

Start with the most important information such as mandatory education, certifications and skills to quickly interest candidates.


3. Describe the benefits of your company including its culture, environment and history.

Many people are looking for just a paycheque, rather, they wish to work for an organization that aligns with their ideals, offers some perks, and ultimately provides a fun working environment.


4. List essential responsibilities and tasks using present-tense action verbs.

Avoid vague action verbs and use precise language to provide candidates with the most accurate requirements in a job description.


5. Use a conversational voice.

The personality you deliver and demonstrate in your job description can help set you apart from others. A personable and friendly approach, as an example, is likely to attract more candidates.


6. Promote career paths.

Candidates are more likely to accept a position that suggests opportunities in your job description and attract candidates by addressing the specific activities that they'll be reviewed on.


7. Make sure employment terms are clear (e.g. full-time vs. part-time, salaried or hourly, etc.)

Try to avoid any misunderstanding as early as you can in the application process by using clear language. This measure will ensure that all concerned are on the same page throughout the application process.


8. Make sure your job descriptions are neatly presented and readable.

Incorporating templates, spacing, bullet points, and headers will give your job descriptions an organized and consistent look that is appealing to applicants.


Learn more about building great job descriptions

Learn more about building great job descriptions