Digital Marketing Services

Back in the day, companies used television, radio, and print ads to get their name to the public. But now, all you have to do is be "searchable" for people to find you. Social media slowly made its way into mainstream marketing in the past decade.

People were hesitant at first but slowly made their way on board, now literally everyone is on social media! And if you are not applying this valuable source, you're missing out on an incredible marketing opportunity, as it makes it easy to spread the word about your business.

Requiring medical assistance isn’t as part of the itinerary as, say, trying out a new restaurant or visiting a new salon. Although open to provide healthcare for everyone, clinics and centers offering medical services fall under a more niche-type approach since it is not something that is typically availed. This is why local SEO services are an important part of any medical service provider looking to put their name out there with a well-serviced website.

The number of global email users is set to grow up to 4.3 billion in 2022. With that being said, it’s hard to deny the fact that email campaign marketing is bound to increase significantly as well. However, it also means that there’s a need for your emails to stand out against thousands of emails sent daily.

Besides, email marketing is useless when at the end of the day, you realize that your emails are only marked as spam or have low conversion rates.

To help you with that, here are four tricks to apply to your email campaigns and increase your revenue.

Local SMEs are now taking notice of how digital marketing can do wonders for their businesses. They become at par with the big leagues, and can even have better marketing strategies than their direct competitors for a more affordable price than traditional media can offer.

Digital marketing in the Philippines has changed the game for so many small businesses and startups, because of their investment in promoting their brands online. But because many digital marketing non-believers still lurk, other enthusiasts may fall prey to their misconceptions. Here are a few common digital marketing myths.

Compared to, say, five years ago, there are more promotional methods and platforms available today. Companies everywhere are making use of social media and video publishing sites, to name a few.

This will understandably lead to you to ask if investing in the best link building strategies is still a crucial part of your SEO. The answer is yes, and here’s why you may need it more than ever.

Social media is a hot marketing tool today. If a business wants to keep up with other growing brands, including a well-strategized and well-curated social media accounts are key.

To get ahead in the game, you need to get your name out there. Now, getting your name ‘out there’ means making yourself known on the internet.

More and more businesses are switching to e-commerce. Why? Because it’s faster, more convenient, and people would rather know if something is available right at their fingertips on demand, rather than going to a store and physically entering the effort and finding out. That’s why sites like Shopee, Lazada, and Amazon are doing so well.

So, you’ve come to realize that you do not have enough time in your hands to finish the tasks you need for the day. You’ve been running errands while thinking of the tasks you haven’t finished and it's stressing you out.

You’ve probably heard about virtual assistants and all the good things they can do for you and your business. However, you may remain hesitant because this also means that you are about to let someone you can't meet personally into your company. Or probably you are already set on hiring one but aren’t sure yet on what to do first.

Increasing your reach online involves a series of strategies and tactics that are interdependent with each other. The process is simple—potential clients search for the products or services they need, they find your website, they like what you have to offer, they then choose your business and you close the sale. It’s simple, at least when you read it.

What actually happens inside this “simple” process is a series of efforts to get PPC and user experience right. Bidding, making rank, and improving quality score—these are just some of the words that are associated with tweaking pay per click advertising services until they bring in the desired results. But even after those efforts, the work is not yet done.

Part of being a business in today’s digital world means having a website that customers can utilize just as well as they could talk to you in person through the means of a website.

For a lot of businesses, the trouble doesn’t lie with the website creation part. It’s the content creation, design, maintenance, and traffic management that business owners who choose to DIY always end up always having difficulty with.

Every business owner has thought of automating certain repetitive processes to make things easier. Daydreaming about putting all these little tasks into a machine that would magically take their payroll and scheduling responsibilities away is not a new thing for them.

Search engine optimization (SEO) is all about user experience. The websites that rank the highest are the ones that provide the most value and convenience to users. To achieve high levels of website traffic, it’s not enough for pages to load fast, or to have a visually pleasing website design.

Any search engine marketing agency knows that it is equally, if not more, important to provide quality content to the audience. Here are some of the best practices in content writing for SEO.

Have you ever noticed what looked like a sponsored post, but in your email inbox? At first, before your inbox starts piecing together information about you through the emails you receive, you get something generic, like a Google ad. But over time, you notice that the ads become more and more specific.

All businesses should have a Facebook marketing strategy, regardless of the nature of operations. Facebook is fast-moving, trends and stats change every few hours, and it’s your job to make sure that you’re in on them.

Virtual assistants are employees who work remotely. When you don’t have an office to monitor your workers, it can be challenging to keep track of their progress and communicate with them. Although there are messaging platforms for the professional world such as Whatsapp and Telegram, and collaborative online to-do lists like Asana and Trello, it would still be more convenient to keep track of everything from one platform. If there’s one thing that a virtual assistants service company will stress, it’s the need for project management tools.

Any business, whether small or large-scale, knows how useful it is to have an online presence nowadays. It’s one of the most efficient ways for any business to grow. But the process behind it is not as easy as it sounds. Posting online is not enough — a lot of research and thought has to go into it. But when you’re running a growing business, chances are it’s going to be the last of your priorities.

Businesses use Facebook as a platform for brand awareness, marketing research, and building their audience. Many entrepreneurs only know the three basic types of Facebook advertisements – photo, video, and messenger ads.

But did you know that there is actually a multitude of other formats that Facebook ads service providers utilize to deliver unique and innovative advertisements?

A big part of creating meaningful human experiences are conversations.

In a short span of time, technology has exploded in lightning speed that life before it is almost unimaginable for most of us. From traditional forms of discourses, we have evolved into more virtual and sophisticated individuals. With tablets, gadgets and more, more relationships are fortified, while new ones are fostered — in an attempt to bind the physical and virtual worlds together.

Back in the day, it was a commodity not many would bother hearing about. Fast forward to a decade or so and Facebook has become the holy grail of the world wide web. From SMEs to blue-chip companies — digital marketers managing their social media accounts use Facebook as a cornucopia for social media marketing. One of the responsibilities you can entrust to your virtual assistant service company is to create lead ads for social media pages.

Anyone working in relation to social media services should be updated and knowledgeable about the new features on social media platforms. They should also be able to use these features like marketing tools and stay trendy.

One interesting Facebook feature that you surely won’t miss right now is the top fan badge. Recently, this took the largest social media site by storm, and everyone has been talking about it.

That old family restaurant in your neighborhood, that obscure cafe that college students frequent, that old photography studio that’s become a school portrait favorite – these are just some examples of businesses that the locals may all know and love, but have increasing trouble competing with more commercial brands.

Whether we deny it or not, whenever you type ‘f’ on your internet browser’s address bar, Facebook will immediately fill the space provided. Same goes when you type ‘t’ or ‘i’ which results in Twitter and Instagram respectively. Well, this truth does not only apply to you but to the three billion people all over the globe that uses social media platforms every day.

Over the years, Google went from being an option to the first choice when it comes to our queries. Gone are the days when we rode our bikes to the library just to know who did the first this and that. Today, if you want to settle an argument, you don’t need to browse through the pages of books. All you need to do is type out a quick Google search, check the first page, and voila! Fact: checked.

As Facebook is changing its news feed algorithm to prioritize posts published by friends over those by business pages, is it time to invest in paid advertising? Does this investment mean that you need to abandon all efforts concerning organic social media interaction?

Skipping into another social media platform is not even an option. Advertising business on Facebook still proved to be quite beneficial for the millions of brands that invest in its advertising features. So with these changes, how can your brand maintain its relevance to your followers? A Facebook Marketing Hybrid strategy can be the answer.

In this age of digital marketing, every click counts. The endless expanse of the online world, from websites to social media platforms, is brimming with untapped markets and potential leads. Establishing leads is absolutely essential for digital marketing, and this can be done in a variety of ways.