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Updated by Clareville Communications on Mar 09, 2013
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Creating a press release

Creating a press release for your products or services takes a lot more effort and planning than you may think. Read our list to learn a few of the essentials.

Make your products or services newsworthy

Firstly it is important to make your product or service newsworthy so the media will want to promote it and the public will want to find out more about it. Think about ways you can make your services or products stand out, or what makes them unique to others in the market, having a unique selling point is essential to set your product apart from all the others out there.

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What to include

What to include

Write a press release that is concise and articulate. Detail the benefits of your products or services and why people need it, but be careful not to make any false claims as this could have a very negative effect on all of your hard work when uncovered. Make it interesting and informative, don't just see it as a glorified ad as this will put the media and your audience off straight away. Supply photos and any reviews of your product or services you may have as this will back up your claims and provide more interest.

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Do your research

Do your research

research the companies you wish to send your press release too and make sure they are suitable for your product or service, there is no point sending a press release about your car part supplier company to a mother and baby magazine. Targeting the correct market is vital to ensure success. When compiling the list of media outlets you wish to submit your release to try to add as much detail as possible, such as the name of the person you will be sending it to and the department that the release will go to, also look into how they like to receive them, some are happy with an email whilst others may prefer to receive a hard copy in the post