An individual may serve as an employee, a parent, part of a community group, or other designation.
Understanding the relationships help brands and organizations understand a broader set of experiences that answer the question “Who and What”.
Process helps determine flow and work order. Process answers the question of “How”
Sentiment seeks to understand how an individual feels about an issue. Sentiment answers one dimension of the question of “Why”.
Intent anticipates future behaviour. Intent answers the second dimension of the question Why”
Time provides temporal information. Time provides related services that answer the question”When”.
Placement by geo-spatial coordinates helps with narrowing geographic relevancy. Location answers the question of “Where”
While related to relationships, the role is different because it addresses eligibility. Individuals can play different roles among a wide variety of relationships.
