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Updated by Nick Kellet on Nov 13, 2015
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Nick Kellet Nick Kellet
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Context Marketing : Seven Dimensions of Context Drivers.

Source: http://blog.softwareinsider.org/2012/07/24/tuesdays-tip-why-context-matters-forget-real-time-achieve-right-time/

1

Relationships

Relationships

An individual may serve as an employee, a parent, part of a community group, or other designation.

Understanding the relationships help brands and organizations understand a broader set of experiences that answer the question “Who and What”.

4

Business process

Business process

Process helps determine flow and work order. Process answers the question of “How”

6

Sentiment

Sentiment

Sentiment seeks to understand how an individual feels about an issue. Sentiment answers one dimension of the question of “Why”.

7

Intent

Intent

Intent anticipates future behaviour. Intent answers the second dimension of the question Why”

2

Time

Time

Time provides temporal information. Time provides related services that answer the question”When”.

3

Location

Location

Placement by geo-spatial coordinates helps with narrowing geographic relevancy. Location answers the question of “Where”

5

Role

Role

While related to relationships, the role is different because it addresses eligibility. Individuals can play different roles among a wide variety of relationships.