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Updated by James_Cooper on Apr 12, 2019
Headline for How to Design Effective Brochures?
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James_Cooper James_Cooper
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How to Design Effective Brochures?

Are you planning to share product brochures with the customers? There are numerous things that you need to take care of to make sure that they will keep it for future reference. Effective brochure design is crucial to ensure that it will be accessible and will be able to provide the desired information . Besides images and content, you will need to pay attention to fonts, paper type, and printer when you are planning. However, with these tips for better design before you go for brochure printing UK:

1

Establish the Purpose First

Establish the Purpose First

It is the first thing that you need to pay attention to. You should have clear marketing needs for which you are designing the brochure. Then you should try to find answers to questions as under:
• Which segment of the market are you willing to distribute the brochure to?
• Are you planning to send it over mail or you are planning to hand-deliver them?

2

How Many Folds Should Be There?

The distinguishing feature of the brochure is the numerous folds that it has. In fact, they decide how the information is presented to the recipient. But it can be really challenging as you will have to see how the brochure will be unfolded and how will it be opened by the recipient.

3

How will Reader Use It?

You will have to review the copy of the brochure from the perspective of the reader. Will giving too much information to the reader will overwhelm him? Bear in mind that, not every reader is going to read it for long. You will have to review the copy from the design angle as well. Too much content and grammar mistakes may turn the reader away.

4

Pick the Right Fonts

You have to decide on the heading, sub-heading and the body text font as well. The choice of fonts decides the readability of the text, sets the tone of the brochure and the visual appeal as well.

5

Which paper should you use for printing?

You will have to decide on the paper that is going to be used for printing the brochure. Bear in mind that a brochure with thick paper stock and glossy or matte coating look more attractive.

6

In the End

You brochure printing UK is useless if you forget to use high-resolution photos.