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There is lots of talk lately about Steam getting a monopoly within the digital distribution of games. Well, about 60% share of the market which may be even true within the arena of PC and Mac games. However, the marketplace is stirring. Digital distribution business is simply too intriguing and attractive an industry to allow one gets it all. Traditional retailers, publishers and media information mill preparing to have their share.

As I did not exactly count it appears that the new digital distribution platform is appearing each month. It will likely be interesting to determine how good all of the newcomers will fare and just how they will crack Steam's monopolistic market and How to buy digital games. And Steam is not exactly sleeping. They simply relaunched the whole service with additional features and UI.

The service around digital distribution gets more complicated and involving. The development of increasingly more community features makes each platform even stickier. Presuming this increases consumer loyalty even more it will require even more than simply establishing a new digital distribution platform and supplying an easy download service.

Rather, new competitors need to generate a powerful service, exclusive content and a number of comfort features like hassle-free installation or automatic patches to construct a distinctive market positioning and also to acquire and most importantly retain customers.

You will find examples which are taking different methods to this: for instance GamersGate is presenting its loyalty program with membership discounts and funds back concepts. Traditional Games however appears to effectively build its very own niche by concentrating on gaming classics only.

Furthermore they're supplying a strong service with uniform global prices by waiving any DRM.
Still, getting people from Steam won't be simple. Most likely the simplest choice is to create users buy at multiple platforms.

Another growing concern is that there's no dedicated marketing space which brings together potential consumers using the new download platforms. Furthermore, growing service complexity, privacy issues and various portfolios allow it to be hard for customers to compare and select. New online services with concentrate on digital content make an effort to close this gap but there's still approach to take.

My prediction is the fact that this year we will have some real movement here - both from business but additionally in the consumer side. There's plenty of room looking for new participants. There are lots of regions of the internet shopping experience that require innovation and provide possibility of a distinctive positioning. To simply name a couple of which come in my opinion:

The person control over digital legal rights: consumers may wish to re-sell, borrow or rent their digital qualities too.

Integration with social systems to completely use the potential for social gaming and user generated content.

Additional convenience features like fully automatic updates and installation, save game hosting and transfer, achievements.