The first thing you need to make obvious within your business plan is exactly what your business will do, what products or services you will be offering, how you will offer these to customers (online, by phone or from a shop etc), and how you will approach the pricing. Clearly defining your business in this way will make it easier for the bank to decide if you are viable for a loan. It will also help you in the long run as you will know exactly where you are heading.