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Collaboration between SEO and PR teams is becoming even more critical for the success of a B2B search engine optimization program. Twelve PR and communications professionals share their perspectives on how B2B SEO can better support this effort.
Blog post at Marx Communications :
Pop quiz: What would you say is the desired outcome of a B2B PR campaign?
Nine out of ten times, a business looking for PR considers [..]
Marketing and public relations (PR) are often lumped together as the same thing in the modern world. There are degrees available to study that classify the two things as part of the same, while those who work in the industry can have a tendency to lump them together.
With newsroom cutbacks, the unprecedented opportunity for content (visual and text, and audiences moving to social networks for news consumption, PR has changed
By Beth Monaghan, Principal and Co-Founder, InkHouse Media + Marketing The only industry changing more quickly than PR is that of the media, and we are inextricably intertwined.
As the title indicates, Marcia's Makeovers: 24 Press Releases Transformed from So-So to Sizzling consists of two dozen "before" versions of releases that had little chance of ending up in the news, an analysis of the flaws and missing elements in each, and my "after" version that eliminates the weaknesses and in many instances radically recasts the publicity angle so as to appeal appropriately to media gatekeepers.
When planning your PR activities for the year, as a general rule, consider the full year ahead, plan for six months, and expect to revise after three months.
This trends piece appeared in the May 2014 edition of the CMU Digest music business report.
More Insight At BrandGathering - The place, where brands collaborate
Austen Allred's Blog
"Journalists are biased." "Our PR firm just doesn't 'get' our message." "We need at least one media hit a week." Oh, and my personal favorite: "Can we review and edit quotes before the piece is published?"
Skys The Limit for Aspiring Entrepreneurs: An interactive storybook designed to help people achieve their online dreams, one goal at a time! Founded in 2008, we have 19,430 hours in, so far! Bizoll...
