2013 Posts - Guest and Home

Talking about Daniel Pink's book and the idea of slickster thought leadership that misses the mark.

Six years ago, a business partner came to me and urged me to offer more search marketing services — that our clients had a strong need for assistance in becoming more findable to their potential customers. While my previous company provided SEO as a “best practice,” we weren’t dedicated to search marketing. I was reluctant [...]

In 1886, a case was brought before the US Supreme Court: Santa Clara County versus the Southern Pacific Railroad Company.  The case was remarkable in that the Fourteenth Amendment was invoked, an amendment that was originally written in the aftermath of the Civil War to provide protection to former slaves. In this case, it was invoked [...]

Cover of Think Like Zuck A review of “Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg," by Ekaterina Walter, published by McGraw-Hill, January 15, 2013.

Are you wondering what 2013 might look like for social media marketing? If the changes seen in 2012 are an indicator, there will be a lot more change in 2013

Editorial Note: This post deviates from our regularly scheduled programming because I thought it was timely as Liz kicks cancer's butt. ~Rosemary By Ric Dragon Life plays math tricks on us. First is diminishing time. Each hour and each day...

Today I'm pleased to launch a new weekly series, The Big Change . Each Friday we'll feature interv...

Five Ideas: How to Thrive in 2013

Review of Marty Weintraub and Lauren Litwinka's book

Training Non Profits in Use of Social Media

Framing post for #innochat

Non-profits can train their volunteers in using social media to help the organization reach more people with more messages. This post describes some of the elements of a training workshop for volunteers.

The big news of the week was that Google has surpassed Twitter in the ranks of social networks, taking second position behind Facebook. While pundits argue about whether those G+ users are active or not, it seems that the growth of Google’s social mega-platform is simply a matter of time. But then, there was another [...]

Social media marketing tips: Here's what these social media experts recommend you focus on to successfully market your business on social media.

Each month I get a number of cold-call inquiries, seeking advice and back-channel connections to help them get speaking gigs. I take each one seriously because in 2007 I recall seeking the very same sort of  input. Bill Hartzer, already an experienced online marketing conference speaker, told me to

Steering the Social Media Ship. Clear, desirable outcomes...Passion behind the brand...Clearly-defined brand personality and voice...

Rest in peace, Muzak. Today, your corporate owner announced that they’d be killing you off in favor of the brand name “mood music.” As I quietly hum “Knock Three Times” to myself, I remember some of the other giant brands that have preceded you. The great PanAm Airlines died an inglorious

Veni, Vidi, Vici! - Brands, Events, and Social Media

Twitter is the ham radio of social media. With it, you can sit in your basement (figuratively) and connect with like-minded individuals near and far away. Never mind that you enjoy nibbling on Manchego cheese while listening to Harry Belafonte songs, you can be sure that somewhere, someone shares those passions – and it’s on [...]

Oh, if we only we marketers knew how to make videos go viral, surely we would have a recipe for success. You can search “elements of a viral video”...

The world of math may owe a debt of gratitude to soccer. An injury from that sport is what prevented George Pólya from entering the Hungarian army during World War I. Pólya was a sort of mathematical Muhammad Ali... if the quantity of postulates, theorems, and inequalities named for a person is any indication.

On social media, engagement by itself isn't sufficient to drive business ROI. While research shows that engagement is a major social media objective for the majority of businesses, it's not an end in itself nor does it necessarily translate to sales and/or profits. Includes research and input from seven social media experts.

The season of marketing conferences is upon us, which provides opportunities to discuss Twitter marketing with brand-side and agency marketers from near and far. It was at one such conference, the famous SxSW, that Twitter debuted back in 2007. Now that six years has gone by, was Twitter still the talk of the show in [...]

The word "boss" causes me to flinch. Perhaps it's in memory of the movie Cool Hand Luke where the cruel prison guards were all called "Boss."When one of my teammates introduces me thus, I inevitably try to readjust with "co-worker." After all, in the words of Bob Dylan, "We've all gotta serve somebody."

To maximize your content marketing reach while limiting resource investment, repurpose or reuse content to create multiple pieces from each effort. Each element of content must be re-imagined so that it's contextually relevant, provides new information, and is adapted to specific venues so that it's not duplicate content.