Rip Nipsey Hussle Shirt

The Complicated Life and Death of Nipsey Hussle

I didn’t always understand Nipsey Hussle’s moves. He made gambles that seemed outrageous. When his talented industry peers were shaking hands with labels to expand the reach of their music, the Eritrean-American, Los Angeles–born rapper went the independent route, self-releasing the majority of his output in this decade via All Money In, the record label he founded in 2010. He bet that he could prove that people still proudly pay to support artists through music by giving mixtapes extravagant price points. In 2013, he sold 1,000 copies of Crenshaw for $100 apiece, including 100 to a notably impressed Jay-Z. The next year, Hussle pressed up 100 hard copies of Mailbox Money and moved 60 of them at $1,000 each. The point that in the twilight of the CD, it was still possible to make decent money cutting the middlemen out of business between musicians and fans is accepted wisdom. From Newark rapper Mach-Hommy to Frank Ocean, artists have followed Hussle’s lead in treating physical releases like onetime collector’s item drops.

Nip also thought outside of the box as a philanthropist and entrepreneur. His streetwear brand and store the Marathon Clothing turned the block he used to hustle on into a legal operation that provided jobs for the community. Vector90, a shared work space and STEM center launched in Crenshaw last winter, made room for young professionals to learn and sharpen skills. Hussle also joined the team behind Destination Crenshaw, a mile-long “open-air museum” set to open alongside a new rail line servicing the area, yet another exercise in putting real money down on neighborhood pride. Rappers say they love where they came from, but Nip used leverage created through music to meet investors and City Council figures in order to grow local businesses and inspire new inventors. There’s shouting out the block, and then there’s pouring time and capital into buying back pieces of it to boost the local economy and aesthetics.

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To see Nipsey Hussle gunned down Sunday at age 33 on the street where he set out to make a change in his city is tough to grasp. The youth need guidance, always. They need someone who speaks to them in terms they can relate to about how they can move up in the world. Schools and standardized tests have blind spots, try as the great minds in education might to level the playing field. You’re lucky to grow up with a teacher who cares enough to put you on game, to give lessons normal curricula don’t, to show you how to beat unfair odds. Sometimes you have to get these gems from a complicated figure like Nip. You could tell that he knew this was his calling. On YG’s Trump protest song “FDT,” Hussle acknowledged his role as a voice for people the government often forgets: “I’m from a place where you probably can’t go / Speaking for some people that you probably ain’t know / It’s pressure built up, and it’s probably gon’ blow / And if we say go, then they’re probably gon’ go.” Every time a figure like him passes, it feels like the stars of this generation are blinking out. It’s a loss for fans, friends, family, and the culture at large.

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