Carlton Smith
Should lawyers do Facebook Ads? Most attorneys I meet cringe at the thought. There always seems to be reservations in doing so. After all, most attorneys likely see the platform being used against clients in trials or depositions.
"Why would I want to advertise there?" they say.
"After all, I'm not one of those billboard-lawyer types."
Facebook is a must-have in an attorney’s social media strategy, but it must be handled with care. Because Facebook regularly changes its algorithms, and it’s more and more growing in favor of those willing to pay to play, it’s important to adjust your strategy to align with Facebook’s “rules”.
Source: https://triallaw.digital/blog/facebook-ads-attorneys
Right now, marketing on Facebook is one of the most effective ways for any law firm to begin generating solid leads that will turn into paying clients.
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Getting your law firm noticed can be one of the most challenging parts of your legal service. While traditional methods of advertisement (i.e. newspaper, radio, etc.) may still have some effect, in today’s smartphone-driven world, lawyers using Facebook Ads can give them an added advantage.
Whether you’re a Facebook expert or brand new to the platform, this webinar will show you the ins and outs of setting up and optimizing your law firm’s Facebook ad campaigns to create an incoming stream of quality leads.
What began as a means for connecting college students to one another, and later became a way to stay in touch with friends, family, and colleagues, Facebook is now a key element in a business’s marketing strategy. And that includes law firms.
