Notable Japanese organizing consultant Kondo Marie may be famous for her methods of tidying up for a more efficient workplace, but the skills and steps she shares with people aren't limited to physical objects.
With a little adjustment, you can turn KonMari's organizing tips into a step-by-step guide to improve how you promote your brand online. Here are a few steps for applying the KonMari Method to digital marketing.
Look at your marketing campaign from a macro view. Tally down all the methods you've applied, all the channels you used, what kind of content you've posted, and optimizations you've established both on- and off-page. Apply the KonMari maxim, 'does it add joy?', to see which methods you feel comfortable keeping and which need discontinuing.
Think of all your online marketing efforts as if they were individuals with personalities. One of your blog posts might be uncomfortable about not getting enough traffic and would request to either be removed or tidied up, for example. It may get personal at times, but it will get positive returns if done right.
Some aspects of your overall marketing strategy may be adversely affecting your digital presence, or at least taking away valuable resources from it. If you are going to declutter your marketing methods, don't forget to check your non-digital marketing methods and see what steps may need to be removed.
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