The author shared the rules that guide her social media journey. Consider adopting some of them, or call them bunk in the comments section.
BtoB Magazine is the publication for b2b marketing strategists.
Setting up a page and watching the 'likes' roll in is not the whole deal—not at all—but that's a miscalculation that many make as they get started. Here's how to play it smart.
If you can't answer these questions, you're doing something wrong.
Take some of the guesswork out of your social media efforts with an infographic that reveals surprising data about Facebook.
Everything in business starts with planning. B2B social media is no different. As companies mature and incorporate social media, the planning stages are key.
Six trends that are changing the way we use social media in marketing and sales.
As much as I love Twitter, I have to admit I haven’t seen that familiar blue Twitter home page in quite a while. Why? Because although Twitter is amazing, I can only fully leverage it by using a range of Twitter tools.
