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Updated by Ashley L on Mar 14, 2019
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PPC marketing strategies and tactics to try

Content around PPC strategies, tips and tactics for the everyday digital marketer. Check out some of these best practices and resources for ways to build an effective PPC campaign that makes the most of your ads while lowering your CPA. Please add your faves to this list so we can help share the knowledge.

How To Write The Best Google Ads Copy & Back It Up on Landing Pages

Take your campaigns to the next level. Here are 8 best practices for crafting strong ad ads for Google Ads, from search query, to ad copy, to landing page.

Quick Ways to Make Your Google Ads Stand Out from the Competition

Looking to add extra oomph to your Google search ads? Here are the features that the pros use to stand out from the competition, says Ryan Gould.

How PPC and SEO Should Work Together for the Best Results

Both PPC and SEO have their own pros and cons. But the good news is that you can use both to cover up the flaws of the other.

5 Great PPC Tools to Crush Your Competitors - Single Grain

Rather than try to reinvent the wheel, learn how to spy! Here are 5 PPC tools that show key data about your competitors so you can improve your own efforts.

4 Common Goals of PPC Landing Pages for B2B Lead Gen Campaigns

Learn the four common goals of PPC landing pages for B2B lead generation and some tips to optimize the performance of your campaigns.

Strategies To Scale Your Local PPC Campaigns Without Killing Your ROI

Targeting multiple locations with your Google Ads campaigns? Don’t take the long route. Use these strategies and tools to scale local PPC campaigns.