KyLeads

Learn about the different types of entrepreneurs and how it affects your ability to start and grow a business.

Segmentation is the answer to one size fits all marketing. This post goes deep into how to make it a reality.

Your website can work for you around the clock, if you set it up to sell with these five strategic, evergreen tips.

Why well-known brands run into SEO difficulties and 5 recommended tactics to help remedy them.

Bookmark this ultimate list of marketing advice from experts across the industry.

Learn the nuances of product differentiation to build better products and grow your business.

In order to continually appeal to the people who are most likely to become your clients and customers, take a look at this sub-group of your audience.

If you focus on them then you attract more of the other groups in your audience and win all around.

Many people focus on one size fits all marketing channels and wonder what happened when they get zero results.

The most likely cause is the messages you sent out into the ether fell on deaf ears. This article helps you find niche marketing channels to improve your messages and put them in front of your best prospects.

When people think of SEO, copywriting doesn't usually come up.

That's a mistake because using copywriting techniques can help with your click-through rate and time on page.

This post walks you through 17 SEO copywriting techniques you can start applying today.

To understand the allure of experiential marketing, ask yourself why people pay hundreds or even thousands of dollar to attend live events. Why do we go to sports games when you can get a better view from your home? Why do we go to concerts when it’s possible to watch them on YouTube? We crave experiences.

This post shows you how to create those experiences for your audience and customers so they patronize you over and over again.

As I recently noticed after hanging out on Reddit one evening, I’m not the only one concerned with how triggered messages are done these days. «Anyone else burned out as a consumer (if not as a marketer) by decades-old email-based lead gen tactics… as well as “conversational marketing” not seeming much better?

It's like we're in a never ending cycle of bad messages and poor experiences.

In this article, you'll learn the differnt ways to trigger messages and the different formats so you can make the most of every touchpoint you have with customers.

Quizzes are some of the most powerful lead generation devices out there – especially personality quizzes. They make it possible to convert more than 30% of your visitors, increase engagement, and segment new email subscribers all at once. It’s the best of all worlds. What many people don’t realize is that there are many ways to create a quiz.

Arguably the most powerful way is a personality quiz.

This article dives deep into the process of creating the perfect personality quiz so you can replicate it in your business.

Podcasting is booming but there are still challenges in the industry. If you're not using the right tools then it could seriously hamper your growth.

In this detailed article, you'll learn the benefits of podcast hosting sites and which ones you should be using for maximum reach.

A well-designed and considered questionnaire can be the difference between success and failure. Customers have wants and needs that are constantly changing and evolving.

It’s no longer enough to be reactive when situations arise. Now, your customers expect you to solve problems before they arise.

Unless you can read minds, that'll be pretty difficult. That's where questionnaires come in. In this article, you'll get a detailed breakdown of what questionnaires are and how you can use them effectively.

The Likert scale is a powerful way to connect with your customers and understand the way they feel about certain products and services.

This article breaks it down and shows you exactly when and how to use the Likert scale to your advantage.

There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples. Increasingly, “SEO content” has become a synonym for meandering “ultimate guides” and formulaic “7 ways” listicles.

In 2011, Joel Spolsky launched his company Fog Creek’s new product at TechCrunch Disrupt called Trello. It looked a lot like a whiteboard with sticky notes translated into a web browser and an…

Learn more about the place of an open-ended question in your surveys and the best time to use them to get the right information.They're effective but can be used improperly.

Either someone uses them out of context or they use them to get the wrong information.

Home of the Backlinko Content Marketing Hub. Learn how to find content topics, make videos, write blog posts, promote on social media and more. A very comprehensive look at all things content marketing. A good primer for beginners and intermediates.