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Updated by Amit Sharma on Mar 14, 2019
Amit Sharma Amit Sharma
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What Are The Best App Marketing Strategies?

Here we are going to discuss how to market an app to ensure that your app is found by the customers. Mobile app marketing is not much different from marketing of any product. It’s the nuances that are different, which we will come to later.
Like any product, how to market an app must be divided into three phases: 1. Pre-Launch 2. The Launch and 3. Post-Launch.



A. How to Market an App: Pre-Launch Phase

This covers the time period from the time you decide to have a mobile app until you actually launch it. Here are some tips for how to market an app during the pre-launch phase.


1. Set a Release Date

Setting the deadline for any task is important. When you think of how to market an app, setting a launch date is the first thing you should do. If you do not set a release date for your mobile app, it will take to get delayed for one reason or the other. It is better to set a date and then work backwards from there.


2. Do Market Research to Know your Visitors

Before any app marketing strategy can be outlined, you need to research the market and identify the ideal customer for whom you are building the app. All your subsequent actions should be geared towards this ideal customer persona you have built.


3. Perform Competitive Analysis

Before you enter the market, you must know what you are up against. It is essential to perform a competitive analysis of the mobile app market. Keep yourself updated about the competitors’ latest development by subscribing to their blogs and newsletters, and general industry news.


4. Define Your Brand Messaging

The brand messaging of the app must be very clear and if possible, written down in a style guide. Having anything in black and white helps in communicating the same to others. When an app has a clear brand message, customers identify with it and engage better.


5. Be Prepared for PR Exercise

When the time comes for actual launch, you need to give out lots of PR materials to the agencies, be it online or offline. So, keep PR kit containing press release, logo image in multiple resolutions, app screenshots, etc. ready in advance. If you do not get the images right, the whole PR exercise would be rendered useless as potential customers are not able to see them properly.


6. Use a Website, Microsite or Landing Page

Chances are that you already have a website for your business. If yes, create a landing page dedicated to the mobile app you are planning to launch. Take care to give relevant information and visible download link for the app. If you do not have a website, it would be a good idea to develop a website dedicated to the mobile app.


7. Prepare for E-mail Marketing

If you already have emails of people who could be interested in the mobile app you are planning to launch, good. If not, start collecting the emails so that you have a big list of people to whom you can send the launch email.


8. Define App Monetization Strategy

Often businesses get so carried away by the whole idea of launching the mobile app that its monetization strategy is overlooked. At the end of the day you are here to make money and mobile app is a means to that end. You are engaging with the customer so that you can monetize your product or service. Prepare your app monetization strategy at the beginning and incorporate it during the app design and development phase itself.


9. Draw up a Content Marketing Strategy

Content marketing is an important part of digital marketing. Content marketing strategy is an integral part of digital marketing. You already have the customer persona. Identifying the target market and keywords that you want to optimise for. After that, create a content marketing calendar for all digital channels like blog posting, social media, newsletters, etc.
You can read complete best app marketing strategies at TechAhead website.