Back in the day, we measured ROI of a public relations campaign with media impressions. We took a story in the daily newspaper and multiplied the circulation by 2.65 (the number of people we believed read a paper including pass-along rate).
One event, 17 Days, 7 Million Facebook Impressions What was the impact of your last event? Can you measure how many people engaged with your brand? Was your audience limited to attendees? How do you know if it was successful or not? These are c [...]
Have you used social media strategies to support your public relations efforts? Are you struggling to show whether social made a difference? This post will f
Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good n
Owned and earned media are hard to measure ROI, especially when it comes to hard, cold cash. But it's imperative we do so in order to be seen as an investment.
