LeeAnne Cordell
Breastmilk contains all of the essential nutrients, antibodies and other factors important for growth and development. It cannot be replicated.
Wonder which type of infant formula is best? Here's help making the choice.
Baby formula is a synthetic version of mothers' milk and belongs to
a class of materials known as dairy substitutes. Dairy substitutes have
been used since the early nineteenth century for products like
oleomargarine and filled cheese. They are made by blending fats, proteins,
and carbohydrates using the same technology and equipment used to
manufacture real dairy products. Since the 1940s, advances in processing
techniques such as homogenization, fluid blending, and continuous batching
and filling have greatly improved the ways imitation dairy products, like
formula, are made. The sales of infant formulas have also improved over
the last several decades. Until the early 1990s, infant formula was sold
only as a pharmaceutical product. Salespeople presented their brands to
pediatricians who would then recommend the products to new mothers. In
1992 federal antitrust actions resulted in manufacturers shifting their
marketing strategies toward more direct marketing techniques. Now, in
addition to pharmaceutical sales, manufacturers rely heavily on direct
mail campaigns and TV and print advertising to recruit new customers. In
the United States alone, the infant formula industry is a $3
billion-a-year business with approximately another $1 billion in sales
outside of the United States. There is some degree of controversy
associated with marketing infant formula, however. There are concerns that
formula is not as healthy for babies as breast milk and babies may
actually become ill if the formula is improperly mixed or administered.
Furthermore, once mothers have begun formula feeding on a regular basis it
is difficult to return to breastfeeding. Leading authorities, including
the World Health Organization (WHO), recommend that babies be completely
breastfed for the first six months and that breast milk continue to be
used as part of their diet until at least the beginning of the
child's second year.
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