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Updated by Marc Binkley on Jun 19, 2014
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Marc Binkley Marc Binkley
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Important Social Business Concepts

A list of concepts & ideas that have a tremendous effect on social media for business

EdgeRank

Confused about EdgeRank? Learn about Facebook's famous newsfeed algorithm, including several advanced tips to reach more fans.

The Technium: 1,000 True Fans

you don't need everyone for your business to succeed, you only 1000 true fans

The Longtail

The Longtail

The Cost of Zero

Dan Ariely and The Cost of Zero from Predictably Irrational

The Cost of Social vs. Market Norms

Dan Ariely on the Cost of Social Norms from Predictably Irrational has a big impact on how successfully you will be at building a tribe

Lock In Effect & Leaky Funnel

The whole podcast is really great but to skip to the Lock-In Effect start the podcast at 7:15.

To skip to the Leaky Funnel start the podcast at 16:15.

Measuring Customer Lifetime Value

The 80:20 rule acknowledges the value of customers over their lifetime. Here you'll find challenges and ideas to nurturing these important relationships.

Third Circle

How do you make something go viral? Scott Stratten has a great explanation of how videos go viral. The honest answer is that you can't.You can't make something go viral.

You don't decide, I don't decide, the audience does. Asking for something to go viral is almost as absurd as calling your newest launch a "viral marketing campaign."

  • Social Media Manager at FGL Sports | Believe in Brands, Design, Learning and Measuring Performance | Mantra: Passion Counts

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