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A good restaurant business is all about good marketing. Here is a comprehensive list of ideas and strategies you can add to your restaurant marketing plan for 2019!
Have a restaurant that serves awesome food? Great! But guess what? That alone won’t bring more people to your doorstep. Your brand won’t get viral overnight without a well-defined approach.
Worried? Don’t be.
In this article, we will take you through the various steps you can take to structure your restaurant marketing strategy in 2019.
Article Source - 16 Restaurant Marketing Ideas to Include in Your 2019 Strategy
Social Media is the voice of your brand. It is an engagement machine where you can build great content – to increase.
Did you know that as of 2017, an average global internet user spends about 135 minutes per day on social media. (Source: Statista)
Salad Company - Social
Salad Company’s Instagram feed to engage with customers
Well, most restaurants have a social media brand. But are they creating enough visual content to attract customer eyeballs? Here are a few things that may need your attention.
Call to Actions – For example – have an order now button that redirects people to your online ordering platform.
Video Marketing – Videos are viewed 5 times more than static content. Every day, around 8 billion videos get viewed on FB alone.
So what can you show through these videos? Here are some ideas to get started:
Behind the scenes and recipe videos of your famous dishes.
Videos of how your restaurant looks on special occasions.
Quick mocktail and DIY videos.
Note: Do keep an eye on all the best practices as you go about making a new video. We’re sharing some right here:
Use memorable images – Lure your customers in with delicious dishes at the restaurant – remember mouth-watering food items help initiate that impulse to buy. Couple it up with a discount message to increase your conversion likelihood.
Try live video – Live video streaming is a great way to let people know all that’s cooking (literally) at your restaurant.
Social media strategy – An average internet user is present on at least 7 different social accounts. For a restaurant, here are the top 3 social sites you should leverage to increase your brand reach.
Instagram – useful for pushing images and videos
Facebook – Needs no introduction: 78% of businesses use Facebook ads as a tool to increase business.
Twitter – Live tweeting, engaging with your customers.
A major chunk of your business comes via your existing customers. Your restaurant marketing strategy should engage customers so that they keep coming back to your restaurant.
A restaurant loyalty program rewards your customers if they make repeat visits to your restaurant. An omnichannel strategy will make it more attractive to the customers.
So what are some ways to take your loyalty program strategy to the next level? Here are 2 ideas that you can try:
Offer referral incentives – Provide benefits to customers who refer your brand to their friends. Make them your affiliates. Incentivise them so that they can tell everyone about the great experience at your restaurant.
Provide extra points for social sharing – Social sharing is great as it amplifies your brand’s presence on the web. When customers provide you a review, encourage them to share it on their timelines so that their connections see it too. You can promote sharing by providing freebies like ‘Get 40 points for sharing your review on platforms’ Positive reviews act as a great indicator for people to check out a restaurant.
For more ideas on how to promote your loyalty program check this article.
#Tip: Before promoting your loyalty program, answer this question – Why should a person sign up for the program? You’re on the right track if an answer strikes right away.
Turn Your Restaurant's Customers Into Brand Ambassadors
Make informed marketing decisions to reward and retain your customers with your own loyalty program.
Get Started
We like to call these two as the vital pillars of your customer relationship management strategy.
Once you have access to customer information – SMS and email campaigns on your marketing automation tool are a great way to engage your audience.
Different mediums for sending campaigns
Here are a few ideas to get it right:
Time of campaign – an hour or two before meals is an excellent time to share order now messages
Personalisation – try to bucket your customers into a few categories (high order customers values, 20-year somethings) to increase message relevance.
Onto some tips for your campaign messaging to get more conversions:
Topical offers – Send messages and offers in relation to special occasions, events, festivals coming up.
Catch them early- Title and first 10 words should be crafted in an attractive way to get the most out of a campaign.
To be found online, your business should be listed on Google and other popular sites. The traffic on these sites goes as high as millions a day. Ask any digital marketing professional, a listing is perhaps the first step to be discovered online.
Restaurant Google listing
Biryani by Kilo’s Google listing on the right
Many sites allow you to get reviews, ratings, testimonials, pictures on their platforms. These add to positive signals that your restaurant needs. Here are some high authority websites to get listed on:
Google My Business
LinkedIn Company Directory
Bing
Yelp
HubSpot
Yellow Pages
Yahoo! Local
Facebook
Apple Maps
Paid digital marketing strategy is common for any restaurant looking to build its market online. Digital advertisements are excellent ways to showcase what you have to offer to a targeted audience. It helps you display your brand to your prospects and get direct traffic on your online food ordering platform. Also, special offers and discounts at your restaurant can be promoted through these advertisements.
Particularly, when you are starting out your own food ordering website, paid ads approach is effective in building a traffic base for your website.
The effectiveness of ads as a restaurant marketing channel can be measured easily. Your Google AdWords dashboards can give a neat lowdown of all the numbers that matter.
Here are a few ideas for making great ads:
Low content, high on visual
Make sure you provide value through the ad
Get creative to induce more action on the ad
Looking for digital marketing that helps your restaurant grow?
Maintaining a blog on your website is always a good idea. It’s a great way to keep your customers updated.
Why is blog an important part of your overall restaurant marketing strategy? Well, there are many reasons:
It strengthens your authority over any given topic (increasing your visibility on the internet).
It allows you to tell all that’s new at your restaurant
It conveys the unique reasons why they should order from your restaurant.
It gives a platform for people to interact with you and let you know what they like or dislike about your restaurant.
Blogs shared on social media or promoted through other means help in keeping your brand fresh on your customer’s mind
While blogs are excellent for the above-mentioned reasons, do keep the following in mind:
Make use of catchy headings to increase the CTAs on your online promotions.
Use images to increase the attractiveness of the post.
Do spell checks and proofreading before going live.
Ensure including a useful call to action button. For example: Did you try our all-new Pepperoni Spanish Tangy Pizza – Avail 40% Discount – Use code and Order Now!
For all the other tips and strategies, visit the link given below.
Article Source - 16 Restaurant Marketing Ideas to Include in Your 2019 Strategy
