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Updated by Cicilia Wharton on Apr 15, 2019
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My Digital Marketing BLogs

Top digital marketing blogs and email aggregators subscribed to and routinely read by Cicilia Wharton of Convince and Convert.
My blogs are informative for both academia and industry. All of our focus to posts articles on the topic of Website design & development, Mobile Application Development, Salesforce CRM Management and Appraisal Review Process and Quality Control. Keep visiting my blog to enhance your knowledge.

1

How To Reduce The Development Cost Of Your IOS Application Project

How To Reduce The Development Cost Of Your IOS Application Project

If you think that designing and developing an iPhone application is a cheaper thing, you are far beyond reality. The amount any development company may charge will be surprising and in-house development cost you even more. One reason is the Apple’s platform which is expensive and the second reason is the limited availability of real professionals capable of making a difference to your application idea. Does this mean only companies with huge investment can go for iOS development project? Of course not, in this article we will give you tips to keep the iPhone application development cost under control.

Stick To the Idea and Requirements

The biggest reason of cost increase is when you divert from the original idea. Most of the time companies shoot the development process in a hurry and then during the development process they realize that there should be more features to be developed in the application. More features mean more investment. So the key to success is to stick to the idea and requirements.

Before deployment of developers, you need to be 100% certain of what you need. You must have all possible details with the draft of the idea. These requirements are made with extensive research about the audience, expectations, competition, demographics and various other factors. Once you have crystal clear requirements well documented, employ developers for building the application. Keep in mind, never ask developers to make any change which is not the core part of the project as this will give him the reason to charge extra. Whereas when they have a well written document, they know what they have to develop and they will not be able to charge high. This will also keep them stick to the deadline.

MVP Approach

It is always difficult to decide which features and functionalities should be added in the initial version of an application and which must be added in the subsequent updates. To deal with this chaotic situation, we suggest you go with the MVP approach.

The Minimum Viable Product Development or MVP is the approach in which a new application is developed with features sufficient enough to satisfy the needs of early users. With the passage of time you can add additional functionalities to the subsequent updates. This will reduce significant cost of the department.

Skills Vs Cost

Comparing cost with skill will prevent you from paying extra. If you are new to mobile application development, this comparison will help you to single out the most reasonable service provider. Keep one thing in mind, never compromise on quality. Always choose a company like RE2QA which has a mobile application portfolio to be sure that your idea and product is in good hands.

Native Vs Open Source Approach

There are various open source platforms available and using them for application development can reduce development cost. You only have to develop one app and it will be available for both iOS and Android. But this will allow you limited customization options.

In native approach you go according to the book and guidelines of Apple and Google which allow you full control. The decision is yours. We will suggest going with the quality.

Outsource Properly

If you are going to outsource your project, make sure you do it properly. It’s better to work on a fixed project price. This way you only have to pay a pre-fixed amount and you do not have to pay anything extra if project get delayed for few days or week. If you prefer hourly basis payment, make sure that you have a clear plan in hand and you know exactly how much time requires to develop a particular feature or functionality.

*Source: * This content is the property of RE2QA which is a tech company based in United States. They provide web and mobile app development services.

2

Important SEO Trends In 2019

Important SEO Trends In 2019

Last year we have heard a lot about SEO is coming to its end and yet here is 2019 and SEO is still in the game. Search Engine Optimization has evolved a lot and every business who wants to stay ahead of the competition needs to be aware of the change in search engine optimization trends.

Keeping a pulse on these changes is our job as this is the only way we can help our clients to plan their SEO strategies for the year 2019. Following are the key trends in 2019. Following are the key SEO trends in 2019.

Mobile-First Indexing

According to a recent report published by Statistica, in 2018, 52% of total online traffic was generated though mobile devices. Back in March 2018, Google began implementing mobile first indexing. Google started to rank websites based on the user experience for mobile devices. Websites with mobile and desktop versions got the reward in the form of indexing of their mobile version. Other websites who ignore the mobile friendliness factor missed out large amount of online traffic.

You can check whether your website is mobile friendly or not with the help of Google’s Mobile-Friendly Test site.

Page Speed

Google loves to deliver best user experience and wants to deliver it fast. Mobile page loading speed is an important ranking factor since July 2018. It strongly recommends using PageSpeed Insights tool to make improvements. Even a slower page can still rank high if it has relevant content. Intent of a search query is still a strong signal.

AMPs or Accelerated Mobile Pages are a good option to reduce loading time. Google, twitter and some other industry tycoons rolled out this open source project.

Voice Search

Devices like Alexa and Siri was used to be only in science fiction movies. But now they have become reality. People are using smart devices and smart electronic assistants. These are portable computers which can understand human speech.

Voice search is the future of searching and in 2019; voice search SEO will gain more popularity. Statistics from Google shows that twenty percent (20%) queries on Google’s mobile app and android devices are voice based. If you want your business to stand tall among competitors, you must employ voice search SEO.

There are few important things you need to keep in mind. Voice searches are based on long tail keywords. As compared to types search, people use conversational words while doing voice searching. For example someone may do a voice search for “What is the closest Mexican restaurant near me” whereas same user may type “Mexican restaurant near me”. So it is important to know how people speak about your products or services.

User Intent and Content Relevance

Websites with highest relevancy with the user intent ranks higher in the search rankings. Google can evaluate the content relevancy in real time. Long-form content has better chances of being ranked higher. But the secret does not lie in the length of the content but the quality and dept of the content. In-depth and engaging content is likely to dominate in 2019.

Final Thoughts

As industry trends suggest, SEO is not going anywhere soon. Digital marketing is the future of online marketing. Mobile search is increasing, videos are becoming more and more popular and voice base search is about to revolutionize the search industry. User experience has become the key factor and we must create relevant content to meet user intent. 2019 has a lot more to offer and we need to sit tight and watch.

Source:

This content is the property of RE2QA which is a tech company based in United States. They provide Website design & development, Mobile Application Development, Salesforce CRM Management and Appraisal Review Process and Quality Control.

3

What are Valuation Services and Appraisal Process

What are Valuation Services and Appraisal Process

The property valuation is not a science, it’s an art. Appraisers always make clear that their valuation is only an opinion of a property’s value. There are so many factors involved in value estimation process which make it almost impossible to give exact value so it’s always an estimate. Value of a property depends upon the following economic bases:

  • Cost at which a substitute value can be obtained
  • Estimated future value growth of the property
  • What factors or nearby changes can affect the opinion value
  • Affect of competition on profits
  • How improvements can contribute to property value
  • Conformity of the property with other activities in the area
  • A simple thumb rule of supply and demand
  • What the highest and best use of property

The Appraisal Review

Appraisal review is the process of developing and communicating an opinion about the quality of work which is related to appraisal process or appraisal assignment. In appraisal reviewer it is the responsibility of review to provide the best quality analysis.

Applicable Standards for an Appraisal Review

During the review process the reviewer should follow the applicable professional standards for the appraisal review, development and reporting. In this process following standards include:

  • The Appraisal Foundation Uniform Standards of Professional Appraisal Practice (USPAP)
  • The Professional Standards promulgated by National Association of Certified Valuators and Analysts (NACVA)
  • The Statement on Standards for Valuation Services No. 1 (SSVS), promulgated by the American Institute of Certified Public Accountants (AICPA).

Valuation Review “Checklist”

The valuation required following section:

  • To described the business interest and the effective valuation date
  • The actual purpose and objective of engagement
  • A detail description of subject company and historical an analysis of historical and projected financial operating results
  • Basic standard of values
  • Discussion of relevant industry and economic situation
  • Description of generally accepted valuation approaches and methods
  • The selection and application of relevant valuation approaches and methods
  • The value conclusion, including discussion of relevant valuation adjustments (e.g., control premium or discount for lack of control, discount for lack of marketability

Appraisal Reviewer

In appraisal process the second major responsible person about this process quality is appraiser reviewer.

  • Recommended – meets all appraisal requirements, and should be used as basis for establishing amount believed to be just compensation;
  • Accepted – meets all appraisal requirements, but not selected as recommended or approved; or,
  • Not Accepted.
  • The review appraiser shall also approve the appraisal (as basis for establishing the amount believed to be just compensation), and recommend the amount believed to be just compensation
  • The review appraiser must make reasonable efforts to verify that the factual data within the appraisal is correct.

Technical Review: It is the major reasonable effort of the review appraiser to verify that the factual data within the appraisal is correct. If the appraiser‘s opinion of the value is based on effort of fact, no amount of explanation , logic, or supporting data will result in a valid conclusion.

Plans Reviewer: It should be familiar with the right way and construction plans, and should specifically check whether appraiser has properly interpreted construction features. Appraisal reviewer should be verifying the conclusion about the nature of purposed construction and its effects on after condition of property being appraised. The reviewer must be assure that appraiser has good understanding effect of proposed construction before beginning appraisal process when working on complex appraisal assignments.

Data Verification: Math calculations must be verified, but factual data about items such as: site size, building size, zoning, availability utilities, or sales price of a comparable property/sale can, at reviewer’s discretion, be verified on a spot-check basis. Example: reviewer is not expected to verify all sales or measure all buildings. Reviewer should, however, randomly check some facts and should check any information appearing questionable (i.e., if appraiser says a property is zoned residential and it is surrounded by commercial development, reviewer should verify zoning).

Revision Requests: After the subjective reviewer is completed the reviewer is to contact the appraiser and request all revisions, both objective and subjective. The reviewer make revision request about any document (via email or in writing) the regional office that revisions have been requested. Revisions made by the appraiser shall be sent to both the review appraiser (for final review and approval) and to the regional office. Questions by the appraiser regarding requested revisions must go to the reviewer. The region shall keep track of the time that the appraiser is taking to make the revisions and enforce any contract provisions they may have regarding timeliness of the appraiser. If the appraiser fails to return all the requested revisions, it may be necessary to request revisions again. Revisions must be completed and returned to the review appraiser within ten (10) work days, unless other arrangements have been made. The reviewer appraiser may make minor change and correction in the report that does not affect the value. Examples of such minor changes are insignificant math error, spelling mistake and typographical error. Whenever a reviewer makes such a correction, the reviewer will initial the correction. The reviewer shall send a copy of any minor corrections to the appraiser. This informs the appraiser that the reports are being checked in detail and it notifies the appraiser of the change.

Source: This content is the property of RE2QA which is a tech company based in United States. They provide Appraisal Management and quality control .

4

HOW TO PROCEED WITH THE APPRAISAL PROCESS

HOW TO PROCEED WITH THE APPRAISAL PROCESS

If you want to live in your dream home, the first thing comes in your mind how to find it? The appraisal process is the process which fulfills your dream in reality. It provides you the worth, or value, of the property, will determine how much a lender is willing to give you to buy that piece of real estate.

To get the financing you need a home appraisal and it is an important step. But sometimes it is a puzzling part of the mortgage process in which the buyer and seller must rely on the expert opinion of the third party about the real estate. A real estate is a report which is consists of expert opinion of a certified, state-licensed professional who determines the property value.

Understanding the Appraisal Process

The lending institution through which you are getting your loan will originate a request for the real estate appraisal. The passage of the Dodd-Frank Act has changed the way home appraisals are ordered. There is no contact the lender has with the appraiser until after the work has been performed, so there is no “undue influence” on the appraiser to value the home at a certain price.

Lenders are no longer allowed to choose a specific appraiser. However, you can request a local appraiser who is familiar with the market condition in your area.

Appraisal Cost

Traditionally, buyer has to bear the cost of the home appraisal and normally paid at the time of closing as part of the closing cost.

Cost of an appraisal is different with respect to region. For a condo or a single-family home, it ranges from $300-$500. Cost will be higher for complex properties such as multi-unit or rentals. If there are any repairs required and recommended by the appraiser, he must check out and certify completion prior to closing.

How the Value of a House is Determined

After finishing the inspection of the home, appraiser pulls recent sales information from public record or MLS. Then they perform a comparison between those homes and your property to check how it will stand in the competition. This is referred to as “Comparable”. This is done in a recently build subdivision where there are fewer house styles to choose from.

Calculating Comparables

The appraiser tries to calculate comparables by identifying the closest matches to the subject property. Match has to be as close in proximity as possible. Then checking for how much those home were purchased in 30-90 days duration.

It may not be possible to fine the exact match of the subject property and when this happens, appraiser must consider other factors such as location. Location is the most influential factor of the property value.

While the appraiser compares the subject home to the recently sold similar homes, the appraiser can’t go see them because they are no longer on the market. They must rely on the MLS photo as they can’t walk through the home in person.

If you have some information about a nearby home that you feel will affect the sale price of your prospective home, share this knowledge with the appraiser in the written letter.

Final Appraisal Report

The appraiser will write up a report and giving their estimated value as they inspected the home and compared it to recently sold properties. This report is consisting of the specific addresses of the homes they used as comparable properties along with description of the actual property, a location map, subject property picture and the current condition of the real estate market.

Source: This content is the property of RE2QA which is a tech company based in United States. They provide Appraisal Management and Quality Control services.

5

Top 9 Reasons Of Mobile Application Crash

Top 9 Reasons Of Mobile Application Crash

Whether you are an android user or iOS, you must have countered the mobile application crash problem. Mobile apps do crash. Although, assured by mobile application developers that their app provides greater consistency, we still observe crash of mobile applications. Whose fault is it? Some people face this issue more than others. Is it the fault of devices or developers? Let us explain the top 9 reasons of mobile application crash.

1. Supply and Demand

Supply and Demand rule is also applicable for mobile apps. Therefore, the imbalance in demand and supply could cause a mobile application to crash. An application which is unable to handle heavy traffic will keep on crashing. Developers need to write better code to handle this issue or get a better server to host mobile application.

2. Internet Connectivity

This issue is at the user’s end. If device is connected to a poor internet connection, chances are that apps will crash. Therefore, you make sure that your internet connection is fast enough.

3. Switching Between Internet Connections

Although, it is not a prominent factor but it does cause an app to crash. We have two different ways to get internet in mobile phones. One is using SIM based network and the other is using a Wi-Fi connection. Some people switch between these two frequently. It may cause an application in progress to crash.

4. Bugs in Code

Mobile application must be tested before it goes live. Even an app is thoroughly tested, there are chances of some bugs are left unnoticed. This could cause an app to crash unless the bugs are fixed.

You may also like to read 7 Most Important Steps for Mobile Application Development.

5. Poorly Optimized Front-End

A front end of a mobile application if not properly optimized with respect to its back end can cause an application to crash. Developers can fix this issue by going through the code and fix the problem area.

6. Poor Integration

An app will freeze or crash if back-end is poorly integrated. If back-end is unable to handle requests sent by front-end, it will slow the application.

7. Incompatibility of Browser
This issue is mainly related to web based mobile applications. The mobile apps must be tested across all browsers in trend. If an application is incompatible with any of them, it will crash.

8. Device Incompatibility

This issue is mainly related to android base devices. It is difficult to customize an application for all kind of mobile devices or android versions. So, devices with cheap hardware, powered by very old android version are likely to crash mobile applications.

9. Insufficient RAM

Installing too many apps in a device with insufficient RAM can also make an app to crash. You must only install an app if you really need it.

Source:

This content is the property of RE2QA which is a tech company based in United States. They provide mobile app development services.

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